Thoughts
How Berkeley Health helped Londoner’s uncover the secret to Korean glass skin...
Berkeley Health
December 12, 2024
Share Article
London’s skincare scene has long been saturated with trends and promises, but when we partnered with Maylin Clinic, we set out to do something different. We aimed to bring the revered Korean glass skin philosophy—known for its emphasis on hydration, radiance, and flawless skin texture—to the heart of London.
At the centre of this transformation is Dr. Jinah Yoo, a dermatologist with unmatched expertise in skin health and aesthetics. With her roots in South Korea, Dr. Yoo embodies the precision, care, and artistry that define Korean skincare. Maylin Clinic’s approach combines cutting-edge technology with an in-depth understanding of individual skin needs, offering treatments that deliver visible results.
The Challenge: Redefining Perception
Despite its expertise, Maylin Clinic faced the challenge of standing out in a highly competitive market. The concept of Korean glass skin was not widely understood by the London audience, and their digital presence lacked the visual and functional appeal necessary to reflect the clinic’s premium offerings.
The Berkeley Health Solution
To redefine Maylin Clinic’s digital identity and connect with their ideal audience, we took a multi-faceted approach:
Website Redesign
The first step was a complete overhaul of their website, maylinjyd.com. We crafted a sleek, user-friendly platform that showcased the clinic’s expertise while making the concept of Korean glass skin approachable. Through refined visuals, engaging content, and seamless navigation, we created a digital home that reflected the clinic’s ethos of luxury and innovation.Landing Page Optimisation
With the redesigned website as the foundation, we developed bespoke landing pages tailored to specific treatments. These pages were designed to convert, focusing on clear messaging, compelling visuals, and easy-to-use appointment booking systems.Social Media Transformation
We brought Maylin Clinic’s social media to life with a complete redesign of their Instagram and Facebook presence. From curated imagery that highlighted the transformative power of glass skin treatments to educational reels that showcased Dr. Yoo’s expertise, every post was crafted to engage and inform.Revamped Paid Advertising
Our team developed targeted ad campaigns designed to drive traffic to the new landing pages. Using precise audience segmentation, we ensured that potential patients searching for advanced skincare solutions in London were introduced to Maylin Clinic as the authority on Korean glass skin.
The Results: A New Standard in Skincare
Through our collaboration, Maylin Clinic has redefined skincare excellence in London. The redesigned website not only improved user experience but also significantly increased consultation bookings. Social media engagement soared, with followers connecting to the unique story behind Maylin Clinic and Dr. Yoo’s approach.
Most importantly, the concept of Korean glass skin—once unfamiliar to many—has become synonymous with Maylin Clinic’s brand in the UK. By blending cultural authenticity with modern marketing strategies, we helped introduce a transformative philosophy to a new audience, proving that great skin is not just a trend but a science.
Dr. Jinah Yoo’s vision, combined with Berkeley Health’s expertise, has set a new benchmark for skincare marketing. Together, we’ve shown that when trust, innovation, and artistry meet, the results speak for themselves.
Insights
