IV Bird
40%
Increase in monthly revenue: More potential clients were engaging with the IV Bird than ever before.
40%
Increase in monthly revenue: More potential clients were engaging with the IV Bird than ever before.
40%
Increase in monthly revenue: More potential clients were engaging with the IV Bird than ever before.
40%
Increase in monthly revenue: More potential clients were engaging with the IV Bird than ever before.
60%
Increase in average monthly inbound lead volume for IV drips in Austin.
60%
Increase in average monthly inbound lead volume for IV drips in Austin.
60%
Increase in average monthly inbound lead volume for IV drips in Austin.
60%
Increase in average monthly inbound lead volume for IV drips in Austin.
15%
Reduction in previous CPC on IV Bird’s Google Ad Account.
15%
Reduction in previous CPC on IV Bird’s Google Ad Account.
15%
Reduction in previous CPC on IV Bird’s Google Ad Account.
15%
Reduction in previous CPC on IV Bird’s Google Ad Account.
P1
Page 1 rankings for key treatment search terms such as “Mobile IV Drip in Austin”
P1
Page 1 rankings for key treatment search terms such as “Mobile IV Drip in Austin”
P1
Page 1 rankings for key treatment search terms such as “Mobile IV Drip in Austin”
P1
Page 1 rankings for key treatment search terms such as “Mobile IV Drip in Austin”
The Ask
IV Bird, a growing mobile IV drip therapy service in Austin, TX, sought Berkeley Health’s expertise to elevate its digital marketing efforts and solidify its position in the competitive wellness market. The primary goals were to launch a targeted Google Ads strategy to drive treatment bookings, particularly focusing on IV drip therapy, and improve SEO visibility to attract local clients actively searching for wellness solutions.
The project also involved modernising the IV Bird website, which had become outdated and lacked the functionality and detailed content needed to convert visitors into clients. The website required additional treatment pages to highlight specific IV therapies, improve search engine rankings, and better inform potential customers. To maximise results from the ad campaigns, the new landing pages needed to seamlessly integrate with the campaigns, ensuring a cohesive and effective user journey.
Jon Barnhill, the founder of IV Bird, envisioned the company as a go-to provider of mobile IV drip therapy in Austin, prioritising convenience, wellness, and professionalism. With growing competition in the region, it was critical to establish a strong digital presence that reflected the brand’s premium services while driving sustainable growth.
The Ask
IV Bird, a growing mobile IV drip therapy service in Austin, TX, sought Berkeley Health’s expertise to elevate its digital marketing efforts and solidify its position in the competitive wellness market. The primary goals were to launch a targeted Google Ads strategy to drive treatment bookings, particularly focusing on IV drip therapy, and improve SEO visibility to attract local clients actively searching for wellness solutions.
The project also involved modernising the IV Bird website, which had become outdated and lacked the functionality and detailed content needed to convert visitors into clients. The website required additional treatment pages to highlight specific IV therapies, improve search engine rankings, and better inform potential customers. To maximise results from the ad campaigns, the new landing pages needed to seamlessly integrate with the campaigns, ensuring a cohesive and effective user journey.
Jon Barnhill, the founder of IV Bird, envisioned the company as a go-to provider of mobile IV drip therapy in Austin, prioritising convenience, wellness, and professionalism. With growing competition in the region, it was critical to establish a strong digital presence that reflected the brand’s premium services while driving sustainable growth.
The Ask
IV Bird, a growing mobile IV drip therapy service in Austin, TX, sought Berkeley Health’s expertise to elevate its digital marketing efforts and solidify its position in the competitive wellness market. The primary goals were to launch a targeted Google Ads strategy to drive treatment bookings, particularly focusing on IV drip therapy, and improve SEO visibility to attract local clients actively searching for wellness solutions.
The project also involved modernising the IV Bird website, which had become outdated and lacked the functionality and detailed content needed to convert visitors into clients. The website required additional treatment pages to highlight specific IV therapies, improve search engine rankings, and better inform potential customers. To maximise results from the ad campaigns, the new landing pages needed to seamlessly integrate with the campaigns, ensuring a cohesive and effective user journey.
Jon Barnhill, the founder of IV Bird, envisioned the company as a go-to provider of mobile IV drip therapy in Austin, prioritising convenience, wellness, and professionalism. With growing competition in the region, it was critical to establish a strong digital presence that reflected the brand’s premium services while driving sustainable growth.
The Ask
IV Bird, a growing mobile IV drip therapy service in Austin, TX, sought Berkeley Health’s expertise to elevate its digital marketing efforts and solidify its position in the competitive wellness market. The primary goals were to launch a targeted Google Ads strategy to drive treatment bookings, particularly focusing on IV drip therapy, and improve SEO visibility to attract local clients actively searching for wellness solutions.
The project also involved modernising the IV Bird website, which had become outdated and lacked the functionality and detailed content needed to convert visitors into clients. The website required additional treatment pages to highlight specific IV therapies, improve search engine rankings, and better inform potential customers. To maximise results from the ad campaigns, the new landing pages needed to seamlessly integrate with the campaigns, ensuring a cohesive and effective user journey.
Jon Barnhill, the founder of IV Bird, envisioned the company as a go-to provider of mobile IV drip therapy in Austin, prioritising convenience, wellness, and professionalism. With growing competition in the region, it was critical to establish a strong digital presence that reflected the brand’s premium services while driving sustainable growth.
The Challenge
Operating in a competitive and rapidly growing market, IV Bird faced several challenges:
Intense Local Competition: The demand for mobile IV therapy in Austin has surged, leading to a crowded marketplace with numerous providers vying for the same clientele.
Limited Paid Search Budget: With a constrained budget for paid search campaigns, it was imperative to maximize the efficiency and effectiveness of every dollar spent.
Outdated and Limited Website: The existing website lacked comprehensive treatment information and a modern design, which hindered both user engagement and search engine visibility.
Low SEO Visibility: The website did not rank well for critical local search terms, resulting in reduced organic traffic and missed opportunities for client acquisition.
The Challenge
Operating in a competitive and rapidly growing market, IV Bird faced several challenges:
Intense Local Competition: The demand for mobile IV therapy in Austin has surged, leading to a crowded marketplace with numerous providers vying for the same clientele.
Limited Paid Search Budget: With a constrained budget for paid search campaigns, it was imperative to maximize the efficiency and effectiveness of every dollar spent.
Outdated and Limited Website: The existing website lacked comprehensive treatment information and a modern design, which hindered both user engagement and search engine visibility.
Low SEO Visibility: The website did not rank well for critical local search terms, resulting in reduced organic traffic and missed opportunities for client acquisition.
The Challenge
Operating in a competitive and rapidly growing market, IV Bird faced several challenges:
Intense Local Competition: The demand for mobile IV therapy in Austin has surged, leading to a crowded marketplace with numerous providers vying for the same clientele.
Limited Paid Search Budget: With a constrained budget for paid search campaigns, it was imperative to maximize the efficiency and effectiveness of every dollar spent.
Outdated and Limited Website: The existing website lacked comprehensive treatment information and a modern design, which hindered both user engagement and search engine visibility.
Low SEO Visibility: The website did not rank well for critical local search terms, resulting in reduced organic traffic and missed opportunities for client acquisition.
The Challenge
Operating in a competitive and rapidly growing market, IV Bird faced several challenges:
Intense Local Competition: The demand for mobile IV therapy in Austin has surged, leading to a crowded marketplace with numerous providers vying for the same clientele.
Limited Paid Search Budget: With a constrained budget for paid search campaigns, it was imperative to maximize the efficiency and effectiveness of every dollar spent.
Outdated and Limited Website: The existing website lacked comprehensive treatment information and a modern design, which hindered both user engagement and search engine visibility.
Low SEO Visibility: The website did not rank well for critical local search terms, resulting in reduced organic traffic and missed opportunities for client acquisition.
The Berkeley Health Solution
To address these challenges, Berkeley Health implemented a comprehensive strategy:
Paid Search Campaigns
We developed and launched targeted Google Ads campaigns focusing on high-intent keywords related to IV therapy services in and around Austin. This approach ensured that the limited budget was utilised effectively to reach potential clients actively searching for these services.
Website Modernisation and Landing Page Development
Utilising Figma for design and WordPress for development, we created modern, user-friendly landing pages for each treatment offered. These pages were designed to enhance user experience, provide detailed information, and include clear calls to action to drive conversions.
SEO Optimisation
We expanded the website’s content by adding comprehensive treatment pages optimised with relevant keywords. This effort aimed to improve organic search rankings and increase visibility for search terms such as “IV Drip Austin.”
The Berkeley Health Solution
To address these challenges, Berkeley Health implemented a comprehensive strategy:
Paid Search Campaigns
We developed and launched targeted Google Ads campaigns focusing on high-intent keywords related to IV therapy services in and around Austin. This approach ensured that the limited budget was utilised effectively to reach potential clients actively searching for these services.
Website Modernisation and Landing Page Development
Utilising Figma for design and WordPress for development, we created modern, user-friendly landing pages for each treatment offered. These pages were designed to enhance user experience, provide detailed information, and include clear calls to action to drive conversions.
SEO Optimisation
We expanded the website’s content by adding comprehensive treatment pages optimised with relevant keywords. This effort aimed to improve organic search rankings and increase visibility for search terms such as “IV Drip Austin.”
The Berkeley Health Solution
To address these challenges, Berkeley Health implemented a comprehensive strategy:
Paid Search Campaigns
We developed and launched targeted Google Ads campaigns focusing on high-intent keywords related to IV therapy services in and around Austin. This approach ensured that the limited budget was utilised effectively to reach potential clients actively searching for these services.
Website Modernisation and Landing Page Development
Utilising Figma for design and WordPress for development, we created modern, user-friendly landing pages for each treatment offered. These pages were designed to enhance user experience, provide detailed information, and include clear calls to action to drive conversions.
SEO Optimisation
We expanded the website’s content by adding comprehensive treatment pages optimised with relevant keywords. This effort aimed to improve organic search rankings and increase visibility for search terms such as “IV Drip Austin.”
The Berkeley Health Solution
To address these challenges, Berkeley Health implemented a comprehensive strategy:
Paid Search Campaigns
We developed and launched targeted Google Ads campaigns focusing on high-intent keywords related to IV therapy services in and around Austin. This approach ensured that the limited budget was utilised effectively to reach potential clients actively searching for these services.
Website Modernisation and Landing Page Development
Utilising Figma for design and WordPress for development, we created modern, user-friendly landing pages for each treatment offered. These pages were designed to enhance user experience, provide detailed information, and include clear calls to action to drive conversions.
SEO Optimisation
We expanded the website’s content by adding comprehensive treatment pages optimised with relevant keywords. This effort aimed to improve organic search rankings and increase visibility for search terms such as “IV Drip Austin.”
Platforms Leveraged
Google Ads: To drive targeted traffic and increase bookings.
Google Search: For enhancing local SEO visibility.
WordPress: For developing and updating the website and landing pages.
Figma: For designing modern, conversion-focused landing pages.
Platforms Leveraged
Google Ads: To drive targeted traffic and increase bookings.
Google Search: For enhancing local SEO visibility.
WordPress: For developing and updating the website and landing pages.
Figma: For designing modern, conversion-focused landing pages.
Platforms Leveraged
Google Ads: To drive targeted traffic and increase bookings.
Google Search: For enhancing local SEO visibility.
WordPress: For developing and updating the website and landing pages.
Figma: For designing modern, conversion-focused landing pages.
Platforms Leveraged
Google Ads: To drive targeted traffic and increase bookings.
Google Search: For enhancing local SEO visibility.
WordPress: For developing and updating the website and landing pages.
Figma: For designing modern, conversion-focused landing pages.
Results
The implementation of this strategy led to significant improvements:
40% Increase in Revenue: Reflecting a substantial boost in business performance.
60% Increase in Leads: Indicating a higher volume of potential clients engaging with the service.
15% Reduction in Cost Per Click (CPC): Demonstrating more cost-effective paid search campaigns.
Achievement of Page 1 Rankings: For key search terms like “IV Drip Austin,” enhancing organic visibility and traffic.
By implementing a targeted digital marketing strategy and modernising the online presence, Berkeley Health successfully positioned IV Bird to thrive in Austin’s competitive mobile IV therapy market.
Results
The implementation of this strategy led to significant improvements:
40% Increase in Revenue: Reflecting a substantial boost in business performance.
60% Increase in Leads: Indicating a higher volume of potential clients engaging with the service.
15% Reduction in Cost Per Click (CPC): Demonstrating more cost-effective paid search campaigns.
Achievement of Page 1 Rankings: For key search terms like “IV Drip Austin,” enhancing organic visibility and traffic.
By implementing a targeted digital marketing strategy and modernising the online presence, Berkeley Health successfully positioned IV Bird to thrive in Austin’s competitive mobile IV therapy market.
Results
The implementation of this strategy led to significant improvements:
40% Increase in Revenue: Reflecting a substantial boost in business performance.
60% Increase in Leads: Indicating a higher volume of potential clients engaging with the service.
15% Reduction in Cost Per Click (CPC): Demonstrating more cost-effective paid search campaigns.
Achievement of Page 1 Rankings: For key search terms like “IV Drip Austin,” enhancing organic visibility and traffic.
By implementing a targeted digital marketing strategy and modernising the online presence, Berkeley Health successfully positioned IV Bird to thrive in Austin’s competitive mobile IV therapy market.
Results
The implementation of this strategy led to significant improvements:
40% Increase in Revenue: Reflecting a substantial boost in business performance.
60% Increase in Leads: Indicating a higher volume of potential clients engaging with the service.
15% Reduction in Cost Per Click (CPC): Demonstrating more cost-effective paid search campaigns.
Achievement of Page 1 Rankings: For key search terms like “IV Drip Austin,” enhancing organic visibility and traffic.
By implementing a targeted digital marketing strategy and modernising the online presence, Berkeley Health successfully positioned IV Bird to thrive in Austin’s competitive mobile IV therapy market.
