Maylin Clinic
35%
Increase in monthly lead volume: More potential clients were engaging with the clinic than ever before.
35%
Increase in monthly lead volume: More potential clients were engaging with the clinic than ever before.
35%
Increase in monthly lead volume: More potential clients were engaging with the clinic than ever before.
35%
Increase in monthly lead volume: More potential clients were engaging with the clinic than ever before.
6x
ROAS: A significant improvement from the previous 2x, making campaigns far more efficient and profitable.
6x
ROAS: A significant improvement from the previous 2x, making campaigns far more efficient and profitable.
6x
ROAS: A significant improvement from the previous 2x, making campaigns far more efficient and profitable.
6x
ROAS: A significant improvement from the previous 2x, making campaigns far more efficient and profitable.
15%
Rise in initial patient spend: The improved targeting attracted a higher-value clientele.
15%
Rise in initial patient spend: The improved targeting attracted a higher-value clientele.
15%
Rise in initial patient spend: The improved targeting attracted a higher-value clientele.
15%
Rise in initial patient spend: The improved targeting attracted a higher-value clientele.
20%
Increase in social media engagement: Enhanced audience interaction and loyalty.
20%
Increase in social media engagement: Enhanced audience interaction and loyalty.
20%
Increase in social media engagement: Enhanced audience interaction and loyalty.
20%
Increase in social media engagement: Enhanced audience interaction and loyalty.
The Ask
Dr. Jinah Yoo, a renowned dermatologist leading Maylin Clinic, sought Berkeley Health’s expertise to transform the clinic’s digital presence and drive measurable growth. The primary goals included improving the clinic’s paid advertising on Google, significantly boosting SEO rankings, and completely redesigning the outdated website. The website lacked the detailed information patients needed to make informed decisions about treatments, which was impacting both lead volume and lead quality.
Dr. Yoo also tasked Berkeley Health with revamping the clinic’s social media presence, which lacked cohesion and luxury appeal, to align it with the high-end nature of the brand. Additionally, the launch of the new Mayfair Longevity Clinic required a strategic, cross-platform rollout and seamless integration into the clinic’s refreshed digital identity. This included creating a dedicated section on the website to promote Mayfair-specific services.
The Ask
Dr. Jinah Yoo, a renowned dermatologist leading Maylin Clinic, sought Berkeley Health’s expertise to transform the clinic’s digital presence and drive measurable growth. The primary goals included improving the clinic’s paid advertising on Google, significantly boosting SEO rankings, and completely redesigning the outdated website. The website lacked the detailed information patients needed to make informed decisions about treatments, which was impacting both lead volume and lead quality.
Dr. Yoo also tasked Berkeley Health with revamping the clinic’s social media presence, which lacked cohesion and luxury appeal, to align it with the high-end nature of the brand. Additionally, the launch of the new Mayfair Longevity Clinic required a strategic, cross-platform rollout and seamless integration into the clinic’s refreshed digital identity. This included creating a dedicated section on the website to promote Mayfair-specific services.
The Ask
Dr. Jinah Yoo, a renowned dermatologist leading Maylin Clinic, sought Berkeley Health’s expertise to transform the clinic’s digital presence and drive measurable growth. The primary goals included improving the clinic’s paid advertising on Google, significantly boosting SEO rankings, and completely redesigning the outdated website. The website lacked the detailed information patients needed to make informed decisions about treatments, which was impacting both lead volume and lead quality.
Dr. Yoo also tasked Berkeley Health with revamping the clinic’s social media presence, which lacked cohesion and luxury appeal, to align it with the high-end nature of the brand. Additionally, the launch of the new Mayfair Longevity Clinic required a strategic, cross-platform rollout and seamless integration into the clinic’s refreshed digital identity. This included creating a dedicated section on the website to promote Mayfair-specific services.
The Ask
Dr. Jinah Yoo, a renowned dermatologist leading Maylin Clinic, sought Berkeley Health’s expertise to transform the clinic’s digital presence and drive measurable growth. The primary goals included improving the clinic’s paid advertising on Google, significantly boosting SEO rankings, and completely redesigning the outdated website. The website lacked the detailed information patients needed to make informed decisions about treatments, which was impacting both lead volume and lead quality.
Dr. Yoo also tasked Berkeley Health with revamping the clinic’s social media presence, which lacked cohesion and luxury appeal, to align it with the high-end nature of the brand. Additionally, the launch of the new Mayfair Longevity Clinic required a strategic, cross-platform rollout and seamless integration into the clinic’s refreshed digital identity. This included creating a dedicated section on the website to promote Mayfair-specific services.
The Challenge
Maylin Clinic’s existing website was built on Shopify, a CMS that was ill-suited for a high-end medical clinic requiring flexibility, detailed service pages, and robust SEO optimisation. Transitioning to WordPress was critical to achieving the desired results. Beyond the technical challenges of migration, the previous website was light on content, offering limited information about services, which required Berkeley Health to take the lead in drafting comprehensive, SEO-optimised copy. This included the complete production of content for the new Mayfair Longevity Clinic, which introduced a range of cutting-edge treatments not previously promoted.
On the advertising side, Maylin’s existing Google Ads campaigns suffered from inefficiencies, such as overly broad ad groups containing irrelevant keywords that wasted budget and reduced campaign effectiveness. Poor ad quality scores further compounded the issue, leading to suboptimal performance.
On social media, Maylin Clinic’s accounts were inconsistent, with no cohesive brand aesthetic, no profile picture, and minimal engagement. This was particularly detrimental for a luxury brand, where visual identity and consistency are crucial to building trust and attracting the right clientele.
The Challenge
Maylin Clinic’s existing website was built on Shopify, a CMS that was ill-suited for a high-end medical clinic requiring flexibility, detailed service pages, and robust SEO optimisation. Transitioning to WordPress was critical to achieving the desired results. Beyond the technical challenges of migration, the previous website was light on content, offering limited information about services, which required Berkeley Health to take the lead in drafting comprehensive, SEO-optimised copy. This included the complete production of content for the new Mayfair Longevity Clinic, which introduced a range of cutting-edge treatments not previously promoted.
On the advertising side, Maylin’s existing Google Ads campaigns suffered from inefficiencies, such as overly broad ad groups containing irrelevant keywords that wasted budget and reduced campaign effectiveness. Poor ad quality scores further compounded the issue, leading to suboptimal performance.
On social media, Maylin Clinic’s accounts were inconsistent, with no cohesive brand aesthetic, no profile picture, and minimal engagement. This was particularly detrimental for a luxury brand, where visual identity and consistency are crucial to building trust and attracting the right clientele.
The Challenge
Maylin Clinic’s existing website was built on Shopify, a CMS that was ill-suited for a high-end medical clinic requiring flexibility, detailed service pages, and robust SEO optimisation. Transitioning to WordPress was critical to achieving the desired results. Beyond the technical challenges of migration, the previous website was light on content, offering limited information about services, which required Berkeley Health to take the lead in drafting comprehensive, SEO-optimised copy. This included the complete production of content for the new Mayfair Longevity Clinic, which introduced a range of cutting-edge treatments not previously promoted.
On the advertising side, Maylin’s existing Google Ads campaigns suffered from inefficiencies, such as overly broad ad groups containing irrelevant keywords that wasted budget and reduced campaign effectiveness. Poor ad quality scores further compounded the issue, leading to suboptimal performance.
On social media, Maylin Clinic’s accounts were inconsistent, with no cohesive brand aesthetic, no profile picture, and minimal engagement. This was particularly detrimental for a luxury brand, where visual identity and consistency are crucial to building trust and attracting the right clientele.
The Challenge
Maylin Clinic’s existing website was built on Shopify, a CMS that was ill-suited for a high-end medical clinic requiring flexibility, detailed service pages, and robust SEO optimisation. Transitioning to WordPress was critical to achieving the desired results. Beyond the technical challenges of migration, the previous website was light on content, offering limited information about services, which required Berkeley Health to take the lead in drafting comprehensive, SEO-optimised copy. This included the complete production of content for the new Mayfair Longevity Clinic, which introduced a range of cutting-edge treatments not previously promoted.
On the advertising side, Maylin’s existing Google Ads campaigns suffered from inefficiencies, such as overly broad ad groups containing irrelevant keywords that wasted budget and reduced campaign effectiveness. Poor ad quality scores further compounded the issue, leading to suboptimal performance.
On social media, Maylin Clinic’s accounts were inconsistent, with no cohesive brand aesthetic, no profile picture, and minimal engagement. This was particularly detrimental for a luxury brand, where visual identity and consistency are crucial to building trust and attracting the right clientele.
The Berkeley Health Solution
Berkeley Health implemented a comprehensive strategy to address every challenge and elevate Maylin Clinic’s digital presence.
Website Overhaul and CMS Transition
We migrated Maylin Clinic from Shopify to WordPress, creating a highly customisable website that better aligned with the clinic’s needs. The redesigned website featured a clean, luxurious design and included detailed, SEO-optimised pages for all treatments. Special focus was given to the Mayfair Longevity Clinic, with a dedicated section highlighting its unique services. Berkeley Health took full control of content production, crafting engaging, informative copy that resonated with potential patients while driving organic traffic.
Advertising Optimisation
We restructured and expanded Maylin’s Google Ads campaigns to target specific services and attract higher-quality leads. By creating smaller, more focused ad groups and incorporating precise keyword targeting, we improved ad relevance and quality scores. This helped maximise the clinic’s return on ad spend (ROAS) while reducing wasted budget on irrelevant clicks.
Social Media Revamp
To align the clinic’s social media presence with its luxury brand identity, we enhanced the clinic’s aesthetic across Instagram and TikTok. This included introducing cohesive visuals, consistent branding, and an engaging content strategy. By combining compelling imagery with educational and promotional content, we positioned Maylin Clinic as a leader in premium skincare and longevity treatments.
The Berkeley Health Solution
Berkeley Health implemented a comprehensive strategy to address every challenge and elevate Maylin Clinic’s digital presence.
Website Overhaul and CMS Transition
We migrated Maylin Clinic from Shopify to WordPress, creating a highly customisable website that better aligned with the clinic’s needs. The redesigned website featured a clean, luxurious design and included detailed, SEO-optimised pages for all treatments. Special focus was given to the Mayfair Longevity Clinic, with a dedicated section highlighting its unique services. Berkeley Health took full control of content production, crafting engaging, informative copy that resonated with potential patients while driving organic traffic.
Advertising Optimisation
We restructured and expanded Maylin’s Google Ads campaigns to target specific services and attract higher-quality leads. By creating smaller, more focused ad groups and incorporating precise keyword targeting, we improved ad relevance and quality scores. This helped maximise the clinic’s return on ad spend (ROAS) while reducing wasted budget on irrelevant clicks.
Social Media Revamp
To align the clinic’s social media presence with its luxury brand identity, we enhanced the clinic’s aesthetic across Instagram and TikTok. This included introducing cohesive visuals, consistent branding, and an engaging content strategy. By combining compelling imagery with educational and promotional content, we positioned Maylin Clinic as a leader in premium skincare and longevity treatments.
The Berkeley Health Solution
Berkeley Health implemented a comprehensive strategy to address every challenge and elevate Maylin Clinic’s digital presence.
Website Overhaul and CMS Transition
We migrated Maylin Clinic from Shopify to WordPress, creating a highly customisable website that better aligned with the clinic’s needs. The redesigned website featured a clean, luxurious design and included detailed, SEO-optimised pages for all treatments. Special focus was given to the Mayfair Longevity Clinic, with a dedicated section highlighting its unique services. Berkeley Health took full control of content production, crafting engaging, informative copy that resonated with potential patients while driving organic traffic.
Advertising Optimisation
We restructured and expanded Maylin’s Google Ads campaigns to target specific services and attract higher-quality leads. By creating smaller, more focused ad groups and incorporating precise keyword targeting, we improved ad relevance and quality scores. This helped maximise the clinic’s return on ad spend (ROAS) while reducing wasted budget on irrelevant clicks.
Social Media Revamp
To align the clinic’s social media presence with its luxury brand identity, we enhanced the clinic’s aesthetic across Instagram and TikTok. This included introducing cohesive visuals, consistent branding, and an engaging content strategy. By combining compelling imagery with educational and promotional content, we positioned Maylin Clinic as a leader in premium skincare and longevity treatments.
The Berkeley Health Solution
Berkeley Health implemented a comprehensive strategy to address every challenge and elevate Maylin Clinic’s digital presence.
Website Overhaul and CMS Transition
We migrated Maylin Clinic from Shopify to WordPress, creating a highly customisable website that better aligned with the clinic’s needs. The redesigned website featured a clean, luxurious design and included detailed, SEO-optimised pages for all treatments. Special focus was given to the Mayfair Longevity Clinic, with a dedicated section highlighting its unique services. Berkeley Health took full control of content production, crafting engaging, informative copy that resonated with potential patients while driving organic traffic.
Advertising Optimisation
We restructured and expanded Maylin’s Google Ads campaigns to target specific services and attract higher-quality leads. By creating smaller, more focused ad groups and incorporating precise keyword targeting, we improved ad relevance and quality scores. This helped maximise the clinic’s return on ad spend (ROAS) while reducing wasted budget on irrelevant clicks.
Social Media Revamp
To align the clinic’s social media presence with its luxury brand identity, we enhanced the clinic’s aesthetic across Instagram and TikTok. This included introducing cohesive visuals, consistent branding, and an engaging content strategy. By combining compelling imagery with educational and promotional content, we positioned Maylin Clinic as a leader in premium skincare and longevity treatments.
Platforms Leveraged
Google Ads: To drive high-quality leads through targeted campaigns.
WordPress: For a flexible, SEO-friendly website that highlighted the clinic’s treatments and supported growth.
Instagram & TikTok: For building brand awareness and engaging the clinic’s target audience.
HubSpot: For accurate lead tracking and attribution, ensuring performance insights drove further optimisation.
Platforms Leveraged
Google Ads: To drive high-quality leads through targeted campaigns.
WordPress: For a flexible, SEO-friendly website that highlighted the clinic’s treatments and supported growth.
Instagram & TikTok: For building brand awareness and engaging the clinic’s target audience.
HubSpot: For accurate lead tracking and attribution, ensuring performance insights drove further optimisation.
Platforms Leveraged
Google Ads: To drive high-quality leads through targeted campaigns.
WordPress: For a flexible, SEO-friendly website that highlighted the clinic’s treatments and supported growth.
Instagram & TikTok: For building brand awareness and engaging the clinic’s target audience.
HubSpot: For accurate lead tracking and attribution, ensuring performance insights drove further optimisation.
Platforms Leveraged
Google Ads: To drive high-quality leads through targeted campaigns.
WordPress: For a flexible, SEO-friendly website that highlighted the clinic’s treatments and supported growth.
Instagram & TikTok: For building brand awareness and engaging the clinic’s target audience.
HubSpot: For accurate lead tracking and attribution, ensuring performance insights drove further optimisation.
Results
The Berkeley Health partnership delivered transformative results for Maylin Clinic, achieving growth across multiple key metrics:
35% increase in monthly lead volume: More potential clients were engaging with the clinic than ever before.
15% rise in initial patient spend: The improved targeting attracted a higher-value clientele.
6x ROAS: A significant improvement from the previous 2x, making campaigns far more efficient and profitable.
SEO rankings improved by an average of 20 positions: Targeted terms now consistently ranked on the first page of Google, driving increased organic traffic.
20% increase in social media engagement: The revamped strategy brought consistent growth in audience interaction, building stronger brand loyalty.
By addressing Maylin Clinic’s challenges with a cohesive and comprehensive strategy, Berkeley Health not only improved the clinic’s digital presence but also positioned it for sustainable growth and long-term success.
Results
The Berkeley Health partnership delivered transformative results for Maylin Clinic, achieving growth across multiple key metrics:
35% increase in monthly lead volume: More potential clients were engaging with the clinic than ever before.
15% rise in initial patient spend: The improved targeting attracted a higher-value clientele.
6x ROAS: A significant improvement from the previous 2x, making campaigns far more efficient and profitable.
SEO rankings improved by an average of 20 positions: Targeted terms now consistently ranked on the first page of Google, driving increased organic traffic.
20% increase in social media engagement: The revamped strategy brought consistent growth in audience interaction, building stronger brand loyalty.
By addressing Maylin Clinic’s challenges with a cohesive and comprehensive strategy, Berkeley Health not only improved the clinic’s digital presence but also positioned it for sustainable growth and long-term success.
Results
The Berkeley Health partnership delivered transformative results for Maylin Clinic, achieving growth across multiple key metrics:
35% increase in monthly lead volume: More potential clients were engaging with the clinic than ever before.
15% rise in initial patient spend: The improved targeting attracted a higher-value clientele.
6x ROAS: A significant improvement from the previous 2x, making campaigns far more efficient and profitable.
SEO rankings improved by an average of 20 positions: Targeted terms now consistently ranked on the first page of Google, driving increased organic traffic.
20% increase in social media engagement: The revamped strategy brought consistent growth in audience interaction, building stronger brand loyalty.
By addressing Maylin Clinic’s challenges with a cohesive and comprehensive strategy, Berkeley Health not only improved the clinic’s digital presence but also positioned it for sustainable growth and long-term success.
Results
The Berkeley Health partnership delivered transformative results for Maylin Clinic, achieving growth across multiple key metrics:
35% increase in monthly lead volume: More potential clients were engaging with the clinic than ever before.
15% rise in initial patient spend: The improved targeting attracted a higher-value clientele.
6x ROAS: A significant improvement from the previous 2x, making campaigns far more efficient and profitable.
SEO rankings improved by an average of 20 positions: Targeted terms now consistently ranked on the first page of Google, driving increased organic traffic.
20% increase in social media engagement: The revamped strategy brought consistent growth in audience interaction, building stronger brand loyalty.
By addressing Maylin Clinic’s challenges with a cohesive and comprehensive strategy, Berkeley Health not only improved the clinic’s digital presence but also positioned it for sustainable growth and long-term success.
