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How we helped Montrose London grow its new patient inquiries.

Montrose London is a dermatology, aesthetics and plastic surgery clinic on West Eaton Place in Belgravia, set behind its own private garden. We worked with the clinic as it launched its first paid advertising. We built its website and landing pages, and ran its Google Ads, social campaigns and email. Throughout our engagement, its new patient inquiries grew, and so did its aesthetics revenue.

ClientMontrose London
LocationBelgravia, London
ServicesWebsite, Google Ads, social
StageFirst paid campaigns
The brief

Montrose was about to run its first paid campaigns, and wanted ads and pages that looked like the clinic.

We designed and built a new website with landing pages for the ads, and set up tracking to show where each inquiry came from. Google Ads went live across aesthetics, dermatology and surgery, followed by social campaigns on Instagram and Facebook, and email.

01

A first campaign

Montrose hadn’t advertised before, so there was no history to learn from.

02

A clinic with a strong look

The interiors and garden set a high bar. Ads and pages had to feel like Montrose and still bring in inquiries.

03

Medical terms in ads

Google restricts some healthcare terms in ads. The main website needed them for search, so the ads needed pages of their own.

04

A crowded London market

Patients in London, and visitors from abroad, have many clinics to choose from for aesthetics, dermatology and surgery.

Why it worked

The path from search to booking.

1The searchA treatment or consultation search in London
2The adFor aesthetics, dermatology or surgery
3The pageA landing page in the clinic’s style
4The inquiryA call or form, sent to the clinic team

Ads by service

Aesthetics, dermatology and surgery each had ads of their own, with most attention on plastic surgery and dermatology.

Pages for ads

Ads pointed at landing pages kept apart from the main site, so terms Google restricts in ads stayed on the pages built for search.

The clinic’s look

Pages used the clinic’s own photography and brand, from the garden to the treatment rooms.

Judged on inquiries

We judged each campaign on the new patient inquiries it brought in.

Imagery

Behind the garden on West Eaton Place.

The patient lounge at Montrose, with a painted mural and lamps
The private garden and brick facade at the clinic entrance
Reception, with pink patterned walls and a green desk
A surgeon marking a patient’s eyelid before a procedure
A treatment room with a reclining couch by the window
A practitioner assessing a client’s face during a consultation
The fireplace and skincare shelves beside the reception desk
A practitioner during a skin treatment
Climbing plants and window boxes along the clinic’s garden

Photography: Montrose London

What we delivered
  • Website
  • Landing pages
  • Google Ads
  • Social ads
  • Email marketing
  • Conversion tracking
  • CRM setup
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