Montrose London
120%
Increase in monthly lead volume: We introduced a comprehensive paid advertising strategy focused on luxury clientele.
120%
Increase in monthly lead volume: We introduced a comprehensive paid advertising strategy focused on luxury clientele.
120%
Increase in monthly lead volume: We introduced a comprehensive paid advertising strategy focused on luxury clientele.
120%
Increase in monthly lead volume: We introduced a comprehensive paid advertising strategy focused on luxury clientele.
4x
ROAS: A consistent 3x return on ad spend across aesthetics and dermatology services.
4x
ROAS: A consistent 3x return on ad spend across aesthetics and dermatology services.
4x
ROAS: A consistent 3x return on ad spend across aesthetics and dermatology services.
4x
ROAS: A consistent 3x return on ad spend across aesthetics and dermatology services.
28%
Rise in aesthetics revenue: The improved targeting attracted a higher-value clientele.
28%
Rise in aesthetics revenue: The improved targeting attracted a higher-value clientele.
28%
Rise in aesthetics revenue: The improved targeting attracted a higher-value clientele.
28%
Rise in aesthetics revenue: The improved targeting attracted a higher-value clientele.
35%
Increase in social media following: Enhanced audience interaction and loyalty.
35%
Increase in social media following: Enhanced audience interaction and loyalty.
35%
Increase in social media following: Enhanced audience interaction and loyalty.
35%
Increase in social media following: Enhanced audience interaction and loyalty.
The Ask
Montrose appointed Berkeley Health to guide its first steps into advertising as the clinic prepared to launch its debut paid campaign. With ambitions to grow beyond its initial launch phase, Montrose required a complete digital transformation—one that would enable it to attract new patients through high-performing, scalable advertising channels, while remaining true to its luxury brand image and service.
The goal was twofold: to design campaigns that reflected Montrose’s premium brand identity, while driving meaningful patient enquiries to fuel its growth. To deliver on this, we created a modern, conversion-focused landing page that embodied the clinic’s luxury positioning, combining a seamless user experience with an elegant design language crafted to effortlessly convert visitors into patients. This approach also helped separate core SEO strategies from the business's paid advertising approach, as specific healthcare terminology cannot be used on Google Ad Platforms. A landing page environment helped us resolve this obstacle and supercharge growth.
Alongside this, we launched a tailored Google Ads strategy designed to spotlight Montrose’s expertise across aesthetics, dermatology, and surgical services. This combined approach was not simply about creating digital assets, but about establishing Montrose as a trusted, high-end aesthetic and plastic surgery destination in the heart of London’s Belgravia, delivering both immediate results and a strong foundation for long-term growth.
The Ask
Montrose appointed Berkeley Health to guide its first steps into advertising as the clinic prepared to launch its debut paid campaign. With ambitions to grow beyond its initial launch phase, Montrose required a complete digital transformation—one that would enable it to attract new patients through high-performing, scalable advertising channels, while remaining true to its luxury brand image and service.
The goal was twofold: to design campaigns that reflected Montrose’s premium brand identity, while driving meaningful patient enquiries to fuel its growth. To deliver on this, we created a modern, conversion-focused landing page that embodied the clinic’s luxury positioning, combining a seamless user experience with an elegant design language crafted to effortlessly convert visitors into patients. This approach also helped separate core SEO strategies from the business's paid advertising approach, as specific healthcare terminology cannot be used on Google Ad Platforms. A landing page environment helped us resolve this obstacle and supercharge growth.
Alongside this, we launched a tailored Google Ads strategy designed to spotlight Montrose’s expertise across aesthetics, dermatology, and surgical services. This combined approach was not simply about creating digital assets, but about establishing Montrose as a trusted, high-end aesthetic and plastic surgery destination in the heart of London’s Belgravia, delivering both immediate results and a strong foundation for long-term growth.
The Ask
Montrose appointed Berkeley Health to guide its first steps into advertising as the clinic prepared to launch its debut paid campaign. With ambitions to grow beyond its initial launch phase, Montrose required a complete digital transformation—one that would enable it to attract new patients through high-performing, scalable advertising channels, while remaining true to its luxury brand image and service.
The goal was twofold: to design campaigns that reflected Montrose’s premium brand identity, while driving meaningful patient enquiries to fuel its growth. To deliver on this, we created a modern, conversion-focused landing page that embodied the clinic’s luxury positioning, combining a seamless user experience with an elegant design language crafted to effortlessly convert visitors into patients. This approach also helped separate core SEO strategies from the business's paid advertising approach, as specific healthcare terminology cannot be used on Google Ad Platforms. A landing page environment helped us resolve this obstacle and supercharge growth.
Alongside this, we launched a tailored Google Ads strategy designed to spotlight Montrose’s expertise across aesthetics, dermatology, and surgical services. This combined approach was not simply about creating digital assets, but about establishing Montrose as a trusted, high-end aesthetic and plastic surgery destination in the heart of London’s Belgravia, delivering both immediate results and a strong foundation for long-term growth.
The Ask
Montrose appointed Berkeley Health to guide its first steps into advertising as the clinic prepared to launch its debut paid campaign. With ambitions to grow beyond its initial launch phase, Montrose required a complete digital transformation—one that would enable it to attract new patients through high-performing, scalable advertising channels, while remaining true to its luxury brand image and service.
The goal was twofold: to design campaigns that reflected Montrose’s premium brand identity, while driving meaningful patient enquiries to fuel its growth. To deliver on this, we created a modern, conversion-focused landing page that embodied the clinic’s luxury positioning, combining a seamless user experience with an elegant design language crafted to effortlessly convert visitors into patients. This approach also helped separate core SEO strategies from the business's paid advertising approach, as specific healthcare terminology cannot be used on Google Ad Platforms. A landing page environment helped us resolve this obstacle and supercharge growth.
Alongside this, we launched a tailored Google Ads strategy designed to spotlight Montrose’s expertise across aesthetics, dermatology, and surgical services. This combined approach was not simply about creating digital assets, but about establishing Montrose as a trusted, high-end aesthetic and plastic surgery destination in the heart of London’s Belgravia, delivering both immediate results and a strong foundation for long-term growth.
The Challenge
The launch process presented several key challenges that Berkeley Health needed to guide Montrose through:
• Digital Asset Creation: Before we could launch any ad campaigns Berkeley Health had to develop an array of luxury feeling but high performance landing pages to act as cornerstone of the ad campaign. Something that captured the essence of Montrose whilst delivering meaningful results.
• Design & Development: Berkeley Health’s design team set out to create ultra-luxury landing pages that would serve as the cornerstone of the forthcoming ad campaign. Once approved, the pages were developed with meticulous attention to detail, alongside all necessary technical integrations to ensure accurate tracking and attribution, laying the foundation for campaign success.
• Market Positioning: It was essential to position Montrose as the go-to destination for aesthetics, dermatology, and surgical procedures within London’s highly competitive landscape. Berkeley Health developed a digital presence that reflected the clinic’s status as a luxury, modern, and professional healthcare provider, appealing to both local patients and an international clientele.
The Challenge
The launch process presented several key challenges that Berkeley Health needed to guide Montrose through:
• Digital Asset Creation: Before we could launch any ad campaigns Berkeley Health had to develop an array of luxury feeling but high performance landing pages to act as cornerstone of the ad campaign. Something that captured the essence of Montrose whilst delivering meaningful results.
• Design & Development: Berkeley Health’s design team set out to create ultra-luxury landing pages that would serve as the cornerstone of the forthcoming ad campaign. Once approved, the pages were developed with meticulous attention to detail, alongside all necessary technical integrations to ensure accurate tracking and attribution, laying the foundation for campaign success.
• Market Positioning: It was essential to position Montrose as the go-to destination for aesthetics, dermatology, and surgical procedures within London’s highly competitive landscape. Berkeley Health developed a digital presence that reflected the clinic’s status as a luxury, modern, and professional healthcare provider, appealing to both local patients and an international clientele.
The Challenge
The launch process presented several key challenges that Berkeley Health needed to guide Montrose through:
• Digital Asset Creation: Before we could launch any ad campaigns Berkeley Health had to develop an array of luxury feeling but high performance landing pages to act as cornerstone of the ad campaign. Something that captured the essence of Montrose whilst delivering meaningful results.
• Design & Development: Berkeley Health’s design team set out to create ultra-luxury landing pages that would serve as the cornerstone of the forthcoming ad campaign. Once approved, the pages were developed with meticulous attention to detail, alongside all necessary technical integrations to ensure accurate tracking and attribution, laying the foundation for campaign success.
• Market Positioning: It was essential to position Montrose as the go-to destination for aesthetics, dermatology, and surgical procedures within London’s highly competitive landscape. Berkeley Health developed a digital presence that reflected the clinic’s status as a luxury, modern, and professional healthcare provider, appealing to both local patients and an international clientele.
The Challenge
The launch process presented several key challenges that Berkeley Health needed to guide Montrose through:
• Digital Asset Creation: Before we could launch any ad campaigns Berkeley Health had to develop an array of luxury feeling but high performance landing pages to act as cornerstone of the ad campaign. Something that captured the essence of Montrose whilst delivering meaningful results.
• Design & Development: Berkeley Health’s design team set out to create ultra-luxury landing pages that would serve as the cornerstone of the forthcoming ad campaign. Once approved, the pages were developed with meticulous attention to detail, alongside all necessary technical integrations to ensure accurate tracking and attribution, laying the foundation for campaign success.
• Market Positioning: It was essential to position Montrose as the go-to destination for aesthetics, dermatology, and surgical procedures within London’s highly competitive landscape. Berkeley Health developed a digital presence that reflected the clinic’s status as a luxury, modern, and professional healthcare provider, appealing to both local patients and an international clientele.
The Berkeley Health Solution
Berkeley Health developed a tailored strategy to address the challenges of launching a campaign as a new clinic in the market and position Montrose for short and long-term success:
Website Design and Development
We designed and developed a new website for Montrose that embraced a sleek, luxury aesthetic to reflect the clinic’s premium brand identity. Built on modern design principles, the site was professional, user-friendly, and fully optimised for conversions. As part of the build, dedicated landing pages were created to support the immediate launch of marketing activities such as Google Ads campaigns, ensuring Montrose could begin generating leads from week one.
Google Ads Strategy
A new Google Ads strategy was developed and executed to promote Montrose’s clinical services, with a particular focus on showcasing the clinic’s expertise in plastic surgery and dermatology. Highly targeted campaigns drove quality traffic to the newly built landing pages, maximising return on ad spend (ROAS) while attracting patients seeking premium healthcare services with high LTVs.
The Berkeley Health Solution
Berkeley Health developed a tailored strategy to address the challenges of launching a campaign as a new clinic in the market and position Montrose for short and long-term success:
Website Design and Development
We designed and developed a new website for Montrose that embraced a sleek, luxury aesthetic to reflect the clinic’s premium brand identity. Built on modern design principles, the site was professional, user-friendly, and fully optimised for conversions. As part of the build, dedicated landing pages were created to support the immediate launch of marketing activities such as Google Ads campaigns, ensuring Montrose could begin generating leads from week one.
Google Ads Strategy
A new Google Ads strategy was developed and executed to promote Montrose’s clinical services, with a particular focus on showcasing the clinic’s expertise in plastic surgery and dermatology. Highly targeted campaigns drove quality traffic to the newly built landing pages, maximising return on ad spend (ROAS) while attracting patients seeking premium healthcare services with high LTVs.
The Berkeley Health Solution
Berkeley Health developed a tailored strategy to address the challenges of launching a campaign as a new clinic in the market and position Montrose for short and long-term success:
Website Design and Development
We designed and developed a new website for Montrose that embraced a sleek, luxury aesthetic to reflect the clinic’s premium brand identity. Built on modern design principles, the site was professional, user-friendly, and fully optimised for conversions. As part of the build, dedicated landing pages were created to support the immediate launch of marketing activities such as Google Ads campaigns, ensuring Montrose could begin generating leads from week one.
Google Ads Strategy
A new Google Ads strategy was developed and executed to promote Montrose’s clinical services, with a particular focus on showcasing the clinic’s expertise in plastic surgery and dermatology. Highly targeted campaigns drove quality traffic to the newly built landing pages, maximising return on ad spend (ROAS) while attracting patients seeking premium healthcare services with high LTVs.
The Berkeley Health Solution
Berkeley Health developed a tailored strategy to address the challenges of launching a campaign as a new clinic in the market and position Montrose for short and long-term success:
Website Design and Development
We designed and developed a new website for Montrose that embraced a sleek, luxury aesthetic to reflect the clinic’s premium brand identity. Built on modern design principles, the site was professional, user-friendly, and fully optimised for conversions. As part of the build, dedicated landing pages were created to support the immediate launch of marketing activities such as Google Ads campaigns, ensuring Montrose could begin generating leads from week one.
Google Ads Strategy
A new Google Ads strategy was developed and executed to promote Montrose’s clinical services, with a particular focus on showcasing the clinic’s expertise in plastic surgery and dermatology. Highly targeted campaigns drove quality traffic to the newly built landing pages, maximising return on ad spend (ROAS) while attracting patients seeking premium healthcare services with high LTVs.
Platforms Leveraged
Google Ads: To generate high-quality traffic and drive bookings for services.
Instagram & Facebook: To build engagement, grow brand awareness, and support bookings through highly visual social campaigns.
HubSpot: For comprehensive lead attribution and CRM integration.
Mailchimp: To deliver targeted email marketing campaigns.
Platforms Leveraged
Google Ads: To generate high-quality traffic and drive bookings for services.
Instagram & Facebook: To build engagement, grow brand awareness, and support bookings through highly visual social campaigns.
HubSpot: For comprehensive lead attribution and CRM integration.
Mailchimp: To deliver targeted email marketing campaigns.
Platforms Leveraged
Google Ads: To generate high-quality traffic and drive bookings for services.
Instagram & Facebook: To build engagement, grow brand awareness, and support bookings through highly visual social campaigns.
HubSpot: For comprehensive lead attribution and CRM integration.
Mailchimp: To deliver targeted email marketing campaigns.
Platforms Leveraged
Google Ads: To generate high-quality traffic and drive bookings for services.
Instagram & Facebook: To build engagement, grow brand awareness, and support bookings through highly visual social campaigns.
HubSpot: For comprehensive lead attribution and CRM integration.
Mailchimp: To deliver targeted email marketing campaigns.
Results
Berkeley Health delivered exceptional results for Montrose London:
4x ROAS on Google Ads: A significant return on investment for their campaigns.
3x ROAS on social ads: Demonstrating the success of optimised targeting and luxury-focused content.
120% increase in average enquiries per month: Doubling lead volume.
22% rise in initial patient spend: Attracting higher-value clientele.
Increased social media following by 35% in just 3 months.
Montrose London is now known as the ultimate destination for a private and discreet clinical approach, offering unrivalled care across dermatology and aesthetics.
Results
Berkeley Health delivered exceptional results for Montrose London:
4x ROAS on Google Ads: A significant return on investment for their campaigns.
3x ROAS on social ads: Demonstrating the success of optimised targeting and luxury-focused content.
120% increase in average enquiries per month: Doubling lead volume.
22% rise in initial patient spend: Attracting higher-value clientele.
Increased social media following by 35% in just 3 months.
Montrose London is now known as the ultimate destination for a private and discreet clinical approach, offering unrivalled care across dermatology and aesthetics.
Results
Berkeley Health delivered exceptional results for Montrose London:
4x ROAS on Google Ads: A significant return on investment for their campaigns.
3x ROAS on social ads: Demonstrating the success of optimised targeting and luxury-focused content.
120% increase in average enquiries per month: Doubling lead volume.
22% rise in initial patient spend: Attracting higher-value clientele.
Increased social media following by 35% in just 3 months.
Montrose London is now known as the ultimate destination for a private and discreet clinical approach, offering unrivalled care across dermatology and aesthetics.
Results
Berkeley Health delivered exceptional results for Montrose London:
4x ROAS on Google Ads: A significant return on investment for their campaigns.
3x ROAS on social ads: Demonstrating the success of optimised targeting and luxury-focused content.
120% increase in average enquiries per month: Doubling lead volume.
22% rise in initial patient spend: Attracting higher-value clientele.
Increased social media following by 35% in just 3 months.
Montrose London is now known as the ultimate destination for a private and discreet clinical approach, offering unrivalled care across dermatology and aesthetics.
