Marketing for dental practices.
We bring in new patients and the implant, aligner and cosmetic cases you want more of, and help your front desk book them.
- Google Ads, local SEO, landing pages and call tracking
- Checked against Google, FTC and state dental board rules
- We report cost per booked consultation
We’ve worked with 200+ healthcare brands across three continents
Hygiene and general dentistry keep the chairs full. Implants, aligners and cosmetic work grow the practice, and those patients usually want a consultation and a clear answer on cost before they say yes.
Calls the front desk can’t answer
Many new patients still call. A call missed during a busy morning or after hours often goes to the next practice on Google Maps. We track calls by campaign and flag missed ones for a callback.
Big cases take time to accept
Implant and full-arch patients often take weeks to decide on a treatment plan. Follow-up, clear pricing pages and financing options help them say yes.
Insured, uninsured and elective patients
PPO patients, patients without dental insurance and cash-pay cases each need their own message. Membership plans and financing give uninsured patients a way in.
DSOs in your market
16% of US dentists were affiliated with a DSO in 2024, and more than one in four newer dentists (ADA Health Policy Institute). Independent practices compete with DSO budgets in search and Google Maps.
What we do for dental practices.
Reach patients searching for a dentist.
Google Ads by treatment, with emergency campaigns that run while your phones are staffed. Local SEO so each location shows in Google Maps and AI answers. Treatment pages for implants, aligners and cosmetic work.
- Google Ads
- Local SEO and Google Business Profile
- Treatment pages
- Emergency dentist campaigns
Your practice, treatment by treatment.
Each treatment gets its own campaign and page, matched to what patients search for, what it costs and how long they take to decide.
dental implants costDental implantsConsultation-led campaigns, with pricing and financing explained before the visit.
full arch dental implantsFull-arch implantsFor patients comparing implants and dentures, with follow-up while they decide.
invisalign cost near meClear alignersInvisalign and other aligner systems, named the way each brand allows.
porcelain veneers near meVeneers and cosmeticCosmetic cases booked through a consultation, with consented photos.
dentist accepting new patientsCheckups and new patientsThe searches that fill the hygiene schedule, by location and insurance.
emergency dentist near meEmergency dentistryCalls first, with ads scheduled around the hours your phones are covered.
pediatric dentist near mePediatric dentistryPages written for parents, with family booking.
teeth whitening near meTeeth whiteningA first cosmetic treatment that introduces patients to the practice.A page for each treatment patients search for.
Patients compare price, the dentist and how soon they can be seen. These are pages from our work with four dental clinics in the UAE.
Dental patients come back on a schedule.
Hygiene recalls bring patients back for years, and accepted treatment often follows. We time reminders to the recall interval and treatment plan each dentist sets.
New patient visit
Booked from the page for what they searched, with insurance and first-visit questions answered up front.
Treatment plan
Follow-up for treatment the dentist recommended, with financing options for larger cases.
Hygiene visits
Reminders on the interval each patient’s dentist sets.
Elective care
Aligner, whitening and cosmetic information for patients who ask for it.
Family and referrals
Family booking, and an easy way to recommend the practice.
Results for dental practices.
Dental and aesthetics clinic · DubaiZieda’s Dental ClinicGoogle Ads with one campaign per treatment, over 17 months. Leads are forms, calls and WhatsApp messages. Earlier campaigns on the same account cost AED 384 to AED 1,337 per lead.2,510dental leads from four campaignsAED 67per crowns and bridges leadAED 77per veneers leadThe rules we follow.
Dental ads touch specialist titles, brand names, financing and patient photos, and each has its own rules. We check each campaign, page and post against current policy and your state board before it runs.
Specialist titles
Under the ADA Code of Ethics and many state board rules, only dentists trained in one of the 12 recognized specialties may advertise as specialists. Implant and cosmetic dentistry aren’t among them, so we describe a general dentist as providing implants or aligners.
Brand names
Invisalign is a trademark of Align Technology. We use the name for practices that offer it, follow Align’s guidelines on logos and account names, and say “clear aligners” for other systems.
Financing and payment offers
Under Truth in Lending rules, an ad that names a monthly payment or the number of payments must also state the down payment, repayment terms and APR. We write “financing available” or show the lender’s full terms.
Health targeting
Google and Meta restrict targeting people by health. Campaigns reach patients through what they search and where they live.
Before and after photos
Used with the patient’s written consent where the platform allows, showing results people can generally expect, and checked against current Meta and Google rules.
Honest claims and reviews
We avoid promised results and pain-free claims. Testimonials follow FTC guidance, and review requests go to all patients, with no filtering for happy ones.
Privacy-aware tracking
Tracking set up to follow HHS guidance on online tracking technologies, with a BAA when the work needs one.
How we handle patient privacy
What dental practices ask us.
Usually, yes, if you offer it. We follow Align Technology’s guidelines on the name, logos and social media accounts, and say “clear aligners” for other systems or when you offer more than one.
Book a call about your dental practice.
- A 30-minute call with a strategist, not a salesperson
- Your biggest growth opportunity, with numbers
- Advice specific to your clinic and market
Sources (19)
- ADA Health Policy Institute: coverage, access and outcomes
- CDC FastStats: oral and dental health (NHIS 2025)
- Elani et al., Trends in dental implant use in the US, 1999–2016, Journal of Dental Research 2018
- ADA Health Policy Institute: dental practice research
- ADA News: more new dentists affiliated with DSOs, Nov 2025
- ADA Principles of Ethics and Code of Professional Conduct, 2026
- National Commission on Recognition of Dental Specialties: recognized specialties
- Align Technology: Invisalign social media guidelines
- CFPB: Regulation Z, 12 CFR 1026.24 advertising
- Google Ads: healthcare and medicines policy
- Google Ads: personalized advertising and health
- Meta: removing certain ad targeting options
- Meta advertising standards: health and wellness
- FTC: Endorsement Guides, what people are asking
- FTC: Trade regulation rule on consumer reviews and testimonials, 2024
- HHS: Use of online tracking technologies by HIPAA covered entities
- GDC: Guidance on advertising (UK)
- ASA: Dental, general (UK)
- Dubai Health Authority: standards for medical advertisement content on social media