Berkeley Health
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Marketing for dermatology practices.

We bring in the medical and cosmetic patients you want more of, and book them with the right provider.

Let’s talkSee dermatology results
  • Google Ads, local SEO, landing pages and provider profiles
  • Checked against Google, Meta and FTC rules
  • We report cost per new patient
5.8xrevenue against Google Ads spendDr. Jinah Yoo
232dermatology leads in 30 daysCircle Care Clinic

We’ve worked with 200+ healthcare brands across three continents

Relive HealthValiant ClinicIV BirdThe Elixir ClinicPT of the CityRESYNCDr. Jinah YooRevere ClinicsMontrose LondonDr. Barbara SturmVerita HealthLondon Real SkinCircle Care ClinicSequoia ClinicThe Wellness LabVero HealthShookraLifecoreLilac Medical CentreMLEEOMICS Precision HealthSunlightenZieda ClinicDosiDr. Gehad MasriYugen CareAdvanced Hair ClinicsInstitute for Healthier Living Abu DhabiVILondon Skin & Hair ClinicGrand European ClinicPeak ChiropracticTruCare ClinicsCREO ClinicCity ClinicsDermamina
Why dermatology marketing is different

Most dermatology practices already have a waiting list. Growth comes from booking the right patients with the right provider, and building cosmetic work alongside the medical practice.

36.5 daysaverage wait for a new dermatology appointment across 15 large US metrosAMN Healthcare, 2025
9,500people in the US are diagnosed with skin cancer every dayAmerican Academy of Dermatology
Up to 50MAmericans have acne each year, the most common skin condition in the USAmerican Academy of Dermatology

Long waits for new patients

When the first available visit is weeks away, some patients book elsewhere. Openings with PAs and NPs, and a short cancellation list, help keep them.

Medical and cosmetic in one practice

Insurance-based visits and cash-pay cosmetic treatments need their own campaigns, pages and follow-up, and their own budget.

Patients search by condition, then by doctor

People search “mole check near me” or “eczema dermatologist”, then look for board certification and reviews before they book.

Larger groups in your market

Private equity-backed groups bought 184 US dermatology practices between 2012 and 2018 (JAMA Dermatology). Independent practices now compete with them in search and Google Maps.

Services

What we do for dermatology practices.

01 / 05

Reach patients searching for a dermatologist.

Google Ads by condition and procedure. Local SEO so each location shows in Google Maps and AI answers. Provider pages for patients who search by name.

  • Google Ads
  • Local SEO and Google Maps
  • Condition and treatment pages
  • Provider profiles
Treatments we market

Your practice, condition by condition.

Medical and cosmetic services each get their own campaign and page, matched to what patients search for and the ad rules for that service.

acne dermatologist near meAcneCampaigns for teens, parents and adults, led by the condition.
eczema dermatologist near meEczema and psoriasisChronic care pages that explain the visit and what insurance covers.
mole check near meSkin checksFull-body exams and mole checks, with recall reminders built in.
mohs surgeon near meSkin cancer and MohsPages for patients and referring doctors, led by the surgeon.
rosacea treatment near meRosaceaMedical and laser options on one page, booked through a consultation.
melasma treatment near mePigmentation and melasmaPages that name the skin types each treatment suits.
laser skin resurfacing near meLasers and devicesCash-pay device treatments, sold through a consultation.
cosmetic dermatologist near meCosmetic dermatologyInjectables and skin plans in treatment language, with no drug brand names.
Landing pages

A page for each condition and each dermatologist.

Patients search by condition and check who will treat them. These are live pages we built for Circle Care Clinic in Dubai and Dr. Jinah Yoo in London.

Dermatology landing page
DermatologyChild and adult care, skin cancer surgery and veins on one page
Prof. Milos Pavlovic landing page
Prof. Milos PavlovicA profile for patients who search for the doctor by name
Consultant-led dermatology landing page
Consultant-led dermatologyLeads with diagnosis and the dermatologist’s credentials
Dr. Jinah Yoo landing page
Dr. Jinah YooTraining and qualifications, with booking on the first screen
Pigmentation in darker skin landing page
Pigmentation in darker skinA Google Ads page for one condition, with no menus
See the Dr. Jinah Yoo case study
Patient lifetime value

Many dermatology patients come back for years.

Chronic conditions and regular skin checks bring patients back. We time recalls to the care plan their provider sets, and keep cosmetic offers for patients who ask.

Day 1

First visit

Booked from the page for the condition they searched, with a PA or NP offered when the dermatologist’s calendar is full.

Follow-up

Treatment plan

Reminders for the follow-up the provider asked for, so treatment doesn’t stall.

Yearly

Skin check

Recall reminders on the schedule each patient’s dermatologist recommends.

Ongoing

Chronic care

Education between visits for patients with eczema, psoriasis or acne.

When asked

Cosmetic care

Cosmetic information for patients who opt in, kept apart from medical visits.

Results

Results for dermatology practices.

Consultant dermatology · Mayfair, LondonDr. Jinah YooGoogle Ads, a new website and SEO, with 21 months of inquiries matched to the clinic’s records. Leads a week compare the four weeks before the new site with its first nine days.5.8xrevenue against Google Ads spend24%of Google Ads inquiries became patients+50%Google leads a week after the new siteRead the case study
Family clinic with dermatology · DubaiCircle Care ClinicGoogle Ads and a new website for a seven-specialty clinic. Dermatology is its busiest campaign. Figures over 30 days.232dermatology leads in 30 daysAED 32per dermatology lead22%of clicks became leadsRead the case study
Compliance

The rules we follow.

Dermatology ads touch prescription drugs, health conditions and patient photos, and each has its own rules. We check each campaign, page and post against current policy before it runs.

  • Prescription drug names

    Isotretinoin, tretinoin and biologics such as Dupixent are prescription drugs. Google requires certification to bid on their names, so we build campaigns on the condition and the visit.

  • Health targeting

    Google and Meta restrict targeting people by health condition. Campaigns reach patients through what they search and where they live.

  • Before and after photos

    Used with the patient’s consent where the platform allows, showing results people can generally expect, and checked against current Meta and Google rules.

  • Honest claims

    We avoid cure claims and promised results, and keep reviews and testimonials within FTC guidance on health claims and endorsements.

  • Privacy-aware tracking

    Tracking set up to follow HHS guidance on online tracking technologies, with a BAA when the work needs one.

    How we handle patient privacy
Questions

What dermatology practices ask us.

Still have a question? Let’s talk

Not as keywords, in most cases. Google requires certification to bid on prescription drug names, which practices don’t usually hold. We build campaigns around the condition, such as severe acne or eczema, and the visit, and check any drug name on a landing page against the current policy.

Book a call about your dermatology practice.

  • A 30-minute call with a strategist, not a salesperson
  • Your biggest growth opportunity, with numbers
  • Advice specific to your clinic and market

Step 1 of 3

What do you want to grow?

Pick any that apply.

Sources (12)
  1. AMN Healthcare, 2025 survey of physician appointment wait times (press release)
  2. American Academy of Dermatology, skin cancer statistics
  3. American Academy of Dermatology, skin conditions by the numbers
  4. Tan et al., Trends in private equity acquisition of dermatology practices, JAMA Dermatology 2019
  5. Google Ads: prescription drug terms policy update
  6. Google Ads: personalized advertising and health
  7. Meta: removing certain ad targeting options
  8. Meta advertising standards: health and wellness
  9. FTC: Health products compliance guidance
  10. FTC: Endorsement Guides, what people are asking
  11. HHS: Use of online tracking technologies by HIPAA covered entities
  12. ASA: Healthcare, prescription-only medicines (UK)