Berkeley Health
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Insights

What’s working in clinic marketing, from the team behind 200+ healthcare brands.

Layered glass panels on a soft backgroundAdvertising3 min readGoogle vs Meta: where should healthcare brands invest?Google captures demand that already exists. Meta creates it. How to split your ad budget, and why most clinics need both.
Illustration of a single tree in an open green field under a pale skyAdvertising5 min readGoogle Ads for hormone therapy clinics: what you can and can’t runWhat Google allows for menopause care, TRT and HRT ads, how to structure campaigns by service, and how to track calls through to booked consults.
A clinician in white gloves assessing a woman’s face before a cosmetic treatmentAdvertising4 min readMed spa marketing: what to fix firstThe order we fix med spa marketing in: Google listing and treatment pages, Google Ads, Meta, follow-up speed, then rebooking and memberships.
Latest
A dentist in green scrubs showing a patient a model of a set of teethAdvertising4 min readWhat dental marketing costs, and what to budgetHow to build a dental marketing budget from chair capacity and case value, what the spend is made of, and which numbers to check each month.
A clinician marking a mole on a patient’s shoulder during a skin checkBrand & content4 min readDermatology SEO: how practices get found on Google and in AI answersCondition pages, named dermatologists, a Google Business Profile for each location and clear answers that AI Overviews and ChatGPT can cite.
A woman in motion with a soft light trailBrand & content2 min readThe primary pillar of your healthcare brand’s growthTrust lowers what you pay for each patient and decides whether they come back.
A doctor being filmed for an educational videoBrand & content2 min readEducating your patients through videoLong-form video builds authority. Short-form builds reach. How clinics use both to explain treatments before the first visit.
Portrait with luminous, hydrated skin against a blue skyCase studies2 min readHow we helped Londoners discover the secret to Korean glass skinA new website, treatment landing pages, social and paid ads that made Dr. Jinah Yoo the London authority on Korean glass skin.
AI-generated image of a runner on an open road at sunriseBrand & content2 min readHow we use AI photography to supercharge health and wellness brandsAI imagery gives clinics on-brand visuals faster and for a fraction of the cost of a traditional shoot. How we use it, and what it did for one campaign.
Max and Harry, founders of Berkeley HealthFrom the founders2 min readA letter from the foundersWhy Max and Harry started Berkeley Health, what we believe about healthcare marketing, and the clinics and brands we want to help.
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