Berkeley Health
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Insights

What’s working in clinic marketing, from the team behind 200+ healthcare brands.

Layered glass panels on a soft backgroundAdvertising3 min readGoogle vs Meta: where should healthcare brands invest?Google captures demand that already exists. Meta creates it. How to split your ad budget, and why most clinics need both.
A woman in motion with a soft light trailBrand & content2 min readThe primary pillar of your healthcare brand’s growthTrust lowers what you pay for each patient and decides whether they come back.
A doctor being filmed for an educational videoBrand & content2 min readEducating your patients through videoLong-form video builds authority. Short-form builds reach. How clinics use both to explain treatments before the first visit.
Latest
Portrait with luminous, hydrated skin against a blue skyCase studies2 min readHow we helped Londoners discover the secret to Korean glass skinA new website, treatment landing pages, social and paid ads that made Dr. Jinah Yoo the London authority on Korean glass skin.
AI-generated image of a runner on an open road at sunriseBrand & content2 min readHow we use AI photography to supercharge health and wellness brandsAI imagery gives clinics on-brand visuals faster and for a fraction of the cost of a traditional shoot. How we use it, and what it did for one campaign.
Max and Harry, founders of Berkeley HealthFrom the founders2 min readA letter from the foundersWhy Max and Harry started Berkeley Health, what we believe about healthcare marketing, and the clinics and brands we want to help.
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