Marketing for aesthetics clinics and med spas.

Q: Should we run promotions?

Sometimes. We check whether an offer brings in patients who rebook or one-time bargain hunters, and build offers on first-visit value, packages and memberships instead of deep discounts.

Q: How long until we see results?

Paid campaigns start producing leads and useful data within weeks. SEO builds over months. We don’t guarantee booking numbers: results depend on your market, pricing, capacity and how quickly your team follows up.

Q: Do you work with single-location med spas?

Yes. Most med spas in the US are single-location, and so are many of our clients. We also work with multi-location groups and franchises.

Q: How do you track bookings?

We connect ad, call and form data to your CRM or booking system, so you can see leads, consultations and booked treatments by channel, with tracking set up around healthcare privacy guidance.

Q: Can we use before and after photos in ads?

Often, yes, with written patient consent and images that show results people can generally expect. Platform rules change, so we review every image against the current Meta and Google policies before it runs.

Q: How do you increase repeat visits?

Follow-up timed to each treatment’s cycle, memberships and packages priced for margin, and treatment plans that add complementary treatments. Repeat visits are where most med spa profit comes from.

We bring in patients who choose a clinic on quality, then keep them rebooking on schedule.

Let’s talk See med spas results

Google Ads, Meta, SEO and landing pages
Checked against Google, Meta and FTC rules
We report cost per booked patient

9xreturn on ad spendThe Elixir Clinic

+28%aesthetics revenueMontrose London

We’ve worked with 200+ healthcare brands across three continents

Institute for Healthier Living Abu Dhabi

Why med spa marketing is different

A discount fills the calendar once. Med spas grow on patients who come back every few months, for years.

10,488med spas in the US, up from 8,899 a year earlierAmSpa, 2023

73%of med spa patients are repeat patients, on averageAmSpa State of the Industry

9.9Mneuromodulator procedures in 2024, the most popular minimally invasive treatmentASPS, 2024

Price-led competition

Patients compare per-unit and per-syringe prices between clinics. Discounting to win them cuts everyone’s margin.

One-time bargain hunters

Deep discounts attract patients who leave when the offer ends. The offers that pay bring in patients who rebook.

Strict advertising rules

Google, Meta and the FTC regulate prescription drug names, before-and-after photos and health claims.

Patients choose the injector

Your providers, your own photography and your track record do the selling.

Services

What we do for med spas.

01 / 05

Reach patients searching for your treatments.

Google Ads on the treatments people search for. Meta campaigns that show your providers and their work. Local SEO for Google Maps and AI answers.

Google Ads
Meta Ads
Local SEO and Google Maps
Treatment landing pages

Treatments we market

Your menu, treatment by treatment.

Each one gets its own campaign, page and offer, matched to what patients search for and the ad rules for that treatment.

wrinkle relaxers near meWrinkle relaxersNeuromodulator campaigns in compliant treatment language.

lip filler near meLip and dermal fillersConsultation-led pages for lips, cheeks and jawline.

hydrafacial near meHydraFacial and facialsEntry treatments that introduce new patients to your clinic.

laser skin resurfacing near meLaser treatmentsResurfacing and photofacials, sold through a consultation.

skin tightening treatmentSkin tighteningEnergy-based device treatments for the face and body.

laser hair removal near meLaser hair removalPackage campaigns for a full course of sessions.

skin analysis near meSkin consultationsA low-pressure first visit that leads to a treatment plan.

med spa membershipMemberships and plansPlans that keep patients on a regular schedule.

Landing pages

One landing page per treatment.

Each has one offer, puts the booking form first on phones and follows Google’s ad rules. These are live pages we built for Relive Health’s clinics.

Med spa landing page — **Med spa**A new market, led by a complimentary consultation

Skin tightening landing page — **Skin tightening**Device-led, with call and book side by side

HydraFacial landing page — **HydraFacial**An entry treatment with the price up front

Wrinkle relaxers landing page — **Wrinkle relaxers**Treatment language, no drug brand names

Lip and dermal fillers landing page — **Lip and dermal fillers**Provider-led, with a first-visit offer

See the Relive Health case study

Patient lifetime value

Three in four med spa patients are repeat patients.

The first visit pays back the cost of finding the patient. Return visits make the profit. We time follow-up to each treatment’s cycle.

Day 1

First visit

A consultation or entry treatment, booked from the page for that search.

Week 2

Check in

A message that answers questions while results settle.

Months 3–6

Rebook

Reminders timed to the treatment cycle. Neuromodulator results typically last three to six months.

Month 4+

Membership

A membership or package offer that keeps visits regular and revenue predictable.

Ongoing

New treatments

Skin plans that add complementary treatments and raise spend per patient.

Results

Results for aesthetics clinics.

Wellness and aesthetics · Dubai, Abu Dhabi and Al AinThe Elixir ClinicGoogle and Meta Ads, SEO and a new English and Arabic website for three UAE clinics.+115%monthly inquiries9xreturn on ad spend+22%initial patient spendRead the case study

Aesthetics and surgery · LondonMontrose LondonThe clinic’s first paid campaigns, launched on luxury landing pages for aesthetics, dermatology and surgery.+120%monthly leads+28%aesthetics revenueRead the case study

Wellness and med spa · USRelive HealthAesthetics split from one campaign into four, with a page for each treatment.−53%aesthetics cost per click11aesthetics pages live in a weekRead the case study

“Working with Berkeley Health is like having a cheat code.”

Dr. Sach MohanFounder, Revere Clinics

Compliance

The rules we follow.

Aesthetics is one of the most tightly policed ad categories. One disapproved ad can pause an account. We check each campaign, page and post against current policy before it runs.

Drug names
Google doesn’t allow bidding on prescription drug brand names without certification. We build campaigns on treatment terms instead.
Before and after photos
Patient photos only with written consent, showing results people can generally expect, checked against current Meta and Google rules.
Honest claims
No outcome promises. Claims and testimonials stay within FTC guidance on health claims and endorsements.
Privacy-aware tracking
Tracking set up to follow HHS guidance on online tracking technologies, with a BAA when the work needs one.

Questions

What med spas ask us.

Still have a question? Let’s talk

Can you advertise Botox on Google?

Partly. In the US, Google now allows prescription drug names in ad text and on landing pages, but bidding on them as keywords requires a certification clinics don’t usually hold. We build campaigns around the treatments patients search for, such as wrinkle relaxers, and check any brand-name use against the current policy.

Should we run promotions?

How long until we see results?

Do you work with single-location med spas?

How do you track bookings?

Can we use before and after photos in ads?

How do you increase repeat visits?

Book a call about your med spa.

A 30-minute call with a strategist, not a salesperson
Your biggest growth opportunity, with numbers
Advice specific to your clinic and market

Sources (8)