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How Sequoia Clinic launched a new name and grew its inquiries 65% in a month.

Sequoia Clinic offers longevity medicine, wellness and aesthetics from a villa in Al Barsha, Dubai. We created its name, brand and website, and we run its Google Ads, landing pages and SEO.

ClientSequoia Clinic
LocationAl Barsha, Dubai
ServicesBrand, website, Google Ads, SEO
+65%Google Ads inquiries, month on month117 vs 71, on 28% more spend.
−22%cost per Google Ads inquiry, month on monthBelow the clinic’s target.
+38%share of ad clicks that became an inquiryMonth on month.
3.8xtimes shown in Google search, two months apart16,170 vs 4,264. Searches on page one rose from 11 to 60.

Inquiries are Google Ads conversions: WhatsApp taps and form submissions after an ad click. Search figures come from Google Search Console.

The brief

The owners wanted one name for longevity medicine and aesthetics, and a brand that didn’t compete on price.

The clinic came to us as Sorbet Polyclinic. We developed the new name, brand and Webflow website, then added Google Ads, a landing page for each campaign, SEO, articles and HubSpot tracking. The clinic is licensed by the Dubai Health Authority, and its ads and pages follow DHA rules.

01

A new name to launch

A rebrand, a new website and a first season of ads, all for a name patients hadn’t heard before.

02

Discount-led competitors

Many Dubai aesthetics clinics advertise packages and offers. Sequoia’s ads and pages stay consultation-led, with no discount language.

03

Ads on general pages

Ads first landed on website pages. Several campaigns lost a quarter to over half of their possible impressions to Ad Rank.

04

One search, several needs

Over four weeks, “health assessment dubai” took over three quarters of the Longevity budget, for people looking for quite different tests.

Brand

A name and brand for health measured in decades.

Sequoia comes from the giant sequoia, which grows slowly and lives for thousands of years. The emblem is its growth rings. The guide covers the logo, colors and type, then the clinic’s uniforms, signage, the home-visit car and the kit nurses carry.

  • Sequoia Green#2C4A3E
  • Lichen#C9A962
  • Heartwood#F7F4EF
  • Bark#5D4E3A
  • Shadow#1E1E1E
Type specimen from the brand guide: “Your future self will thank you.” in Freight Display, with key words in Lichen gold italics
Freight Display ProHeadlines, with key words in italic goldGoogle Sans FlexBody copy, navigation and forms
The Sequoia Clinic car parked outside a white villaHome-visit car
A green IV bag cover printed with the Sequoia Clinic wordmarkIV bag covers
A black Sequoia Clinic case with the gold emblem, used on home visitsHome-visit kit
A cream towel embroidered with the Sequoia Clinic wordmarkLinen
The gold emblem embroidered on a practitioner’s black uniformUniforms

Photos from the clinic’s own shoots.

Website

A website for the clinic, its treatments and its tests.

We designed and built sequoiaclinic.ae in Webflow. Since launch we have added a page for each health assessment tier, a guide to the tests, starting prices, and an assistant that answers questions from the site’s own pages.

50public pages on the website
26treatment and service pages with booking and an assistant
21articles we wrote, live on the Journal
Sequoia Clinic Home landing page, sequoiaclinic.ae
Hover to scroll the page
Home landing page on a phone
sequoiaclinic.ae

Home

  • The clinic’s own film behind the headline
  • Book the Sequoia Assessment or explore treatments from the first screen
View the live page
Landing pages

A landing page for each Google Ads campaign.

The landing pages run on book.sequoiaclinic.ae, separate from the main site and kept out of search results. Each one matches its ads, with booking and WhatsApp on the first screen. Inquiries go to the clinic’s HubSpot with the campaign and keyword attached.

18landing pages for Google Ads
4pages for the Longevity campaign, one per ad group
8/10Quality Score for tattoo removal on its own page, up from 3
Sequoia Clinic Health assessment landing page, Longevity campaign
Hover to scroll the page
Health assessment landing page on a phone
Longevity campaign

Health assessment

  • Where “health assessment dubai” ads land
  • Consultation, tests and an in-person results review, explained up front
View the live page
Google Ads

Two months on Google Ads.

The first full month with working conversion tracking, against the month after. In the second month most campaigns moved to their own landing pages, and the account added over 130 negative keywords.

Two months on Google Ads.
MeasureMonth oneMonth twoChange
Inquiries from Google Ads71117+65%
Cost per inquiry, AED226175−22%
Clicks that became an inquiry7.2%9.9%+2.7 points
Clicks on ads9911,181+19%

Google Ads, two calendar months from one data pull. Spend rose 28%, from AED 16,023 to AED 20,516. Inquiries are WhatsApp taps and form submissions after an ad click. Our report for month one, from an earlier pull, put it at AED 232 per inquiry.

Search Console

Where Sequoia ranks, search by search.

Average position on Google in two calendar months, two months apart, for searches the site appears for. Page one is positions 1 to 10.

Where Sequoia ranks, search by search.
SearchTypeAverage position, BeforeAverage position, AfterImpressions, After
glow stack peptideTopic40.08.9514
morpheus8Treatment68.513.9456
picoway laser dubaiTreatment21.911.474
what is longevity medicineTopic24.417.785
longevity medicineTopic32.325.9142
morpheus8 dubaiTreatment97.545.0331
ozone therapy dubaiTreatment82.246.249
10 pass oxygen therapy dubaiTreatmentno impressions5.380
dermal fillers dubaiTreatmentno impressions51.8451

Google Search Console, two calendar months, two months apart. “New” means the search had no impressions in the first month. Impressions are for the later month.

Why it worked

The path from search to booking.

1The search“health assessment dubai”
2The adFrom the Health Assessment ad group, Longevity campaign
3The pageThe health assessment page, with WhatsApp and a form
4The patientInquiry in HubSpot with its campaign, then a consultation

A page per campaign

When tattoo searches moved out of the Pico Laser campaign onto their own page, the main keyword’s Quality Score went from 3 to 8 out of 10.

Priced as premium

No discount language in ads or pages, and over 250 negative keywords in two months to keep bargain and off-service searches out.

Inquiries traced

Inquiries from the landing pages arrive in HubSpot with their platform, campaign and keyword.

Budget follows patients

Google Ads contacts were turning into paying patients, so the Meta budget moved to Google Ads.

Week by week

Cost per Google Ads inquiry, by week.

Ten weeks, from the first full week with working tracking. Over the same weeks, campaigns moved to their own landing pages and Longevity was rebuilt.

Cost per inquiry in AED, with inquiries that week below
Cost per inquiry in AED, with inquiries that week below
WeekCost per inquiry in AED, with inquiries that week belowVolume
Week 13429
Week 221717
Week 329215
Week 415925
Week 511038
Week 616332
Week 728516
Week 818626
Week 919230
Week 1018318

Weeks start on a Monday. Bars show cost per inquiry in AED, the figure below each week the number of inquiries, rounded. Target AED 250. In week 10, ads served much less for five days while a billing change was approved, so that week has fewer inquiries.

34%of Google Ads inquiries came from Longevity
40 of 117 inquiries in a month, on 30% of the spend.
Spotlight

Longevity, the busiest campaign.

Longevity care alongside aesthetics is the clinic’s focus, so this campaign gets the largest budget. In one month it brought a third of the account’s inquiries. We then split it into four ad groups, each with its own page, and two weeks later it brought 10 inquiries in a week at AED 89 each.

348ad clicks in a month
40inquiries
11.5%of clicks became inquiries
AED 153per inquiry
SEO

More searches find the site, and treatment pages come next.

The site is new. Two months on from our first reading, it showed in Google search almost four times as often, with our articles among the most-seen pages. Treatment pages are the next step: most still rank below 40th for their main searches.

3.8xtimes shown in Google search16,170 vs 4,264 a month, two months apart.
60searches where the site averages page oneUp from 11. 54 don’t include the clinic’s name.
+56%clicks from Google search201 vs 129 a month, two months apart.
53 of 63pages indexed by GoogleFrom our latest audit.

The technical base

Structured data across the site, clearer web addresses with 18 redirects, and new titles and descriptions, checked again at each audit.

Articles that get found

21 articles live. The Glow Stack article was the site’s most-seen page in the later month, with 4,790 impressions at an average position of 7.8.

Next: treatment pages

Impressions eased in the later month, after a peak the month before. We have added 35 links from articles to treatment pages and the Health Assessments page.

Google Search Console, two calendar months, two months apart. Another agency handled link building until recently, and we now run all of the clinic’s SEO.

Social

Instagram templates in the new brand.

Part of the brand kit: post, carousel and story templates with set places for the clinic’s photos and words, so each post looks like Sequoia.

Carousel cover template: “The longest living things on earth were never in a rush.”Carousel cover
Carousel slide template about the giant sequoia on creamCarousel slide
Carousel slide template on green: decades of health are built layer by layerCarousel slide
Carousel slide template about the clinic’s pillars of careCarousel slide
Carousel sign-off template: “Health measured in decades.” with a request appointment buttonSign-off
Post template with a leaf photo and the headline “understanding your biological age”Hero headline

From the social media kit we designed for the clinic.

Imagery

Sequoia’s team at work.

A Sequoia doctor at her desk in a consultation room
A patient using a skin analysis device with a practitioner
A practitioner during a facial in a treatment room
Two women talking in the clinic’s consultation chairs
A doctor during a Morpheus8 treatment
A doctor during a laser treatment
A Sequoia nurse setting up an IV drip during a home visit
A practitioner with a patient in a treatment chair

Photography: Sequoia Clinic

What we delivered
  • Naming
  • Brand identity
  • Website
  • Google Ads
  • Landing pages
  • SEO
  • Blog content
  • Meta Ads
  • HubSpot tracking
  • AI assistant
Next case studyMontrose LondonMonthly inquiries up 120% from the first ads of a Belgravia dermatology, aesthetics and surgery clinicRead the case study

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