How Shookra grew its revenue 8x in eight months.
Shookra is a doctor-led aesthetics and longevity clinic in Dubai, with clinics in Business Bay and Palm Jumeirah. We took over its advertising when the ads were losing money, and we run its Google Ads, Meta Ads, landing pages and SEO.
Revenue and return on ad spend are the clinic’s own figures. Inquiries and cost per inquiry come from Google Ads: WhatsApp chats and contact forms after an ad click.
Shookra was spending heavily on ads and earning back less than it spent.
We took over the Google Ads account from another agency, then added Meta Ads, a landing page for each treatment, conversion tracking and a process for the front desk. When the clinic moved to a new website, we ran the SEO so it kept its search traffic. When Shookra opened its second clinic on Palm Jumeirah, we launched its ortho, vascular and longevity campaigns.
Ads losing money
Before we took over, the account recorded 20 conversions in a month on AED 30,157 of spend: AED 1,506 each.
Treatments grouped together
Campaigns mixed several treatments, so budget couldn’t follow the ones that booked patients.
Inquiries on WhatsApp
Most patients message on WhatsApp, so inquiries had to be tracked from the ad to the chat.
A second clinic to fill
Palm Jumeirah opened with new services, including orthopaedics, vascular surgery and longevity medicine.
What we did.
A campaign per treatment
We rebuilt Google Ads with one Search campaign for each treatment, from Pico laser and tattoo removal to dermatology, acne and IV therapy. The account now runs over 40 of them.
Every inquiry tracked
WhatsApp chats, calls and forms count as conversions, each WhatsApp link carries its campaign, and bot clicks are filtered out before they reach the account.
A page for every ad
Over 60 landing pages on shookradubai.com, each matched to its campaign, with the price, the clinic and WhatsApp on the first screen.
Meta Ads restarted
Campaigns for peptides, HydraFacial, cancer screening and the Palm Jumeirah opening brought in 3,574 WhatsApp conversations at AED 72 each.
A process for the front desk
Every inquiry is logged in HubSpot and answered within the hour, with stages from first message to active patient.
A plan for the year
A 38-page growth plan covering budgets, new treatments, memberships and the second clinic.
A landing page for every treatment we advertise.
The landing pages run on shookradubai.com, apart from the main website and kept out of search results. Each one names its clinic, shows the price or first-visit offer, and puts WhatsApp and booking on the first screen.
Tattoo removal
- Priced per tattoo size, per session
- How the Discovery PICO laser works, in plain words
The month before we took over, and our eighth month.
The same Google Ads account, eight months apart. Spend rose five times, and inquiries almost fifty times.
| Measure | Before | Month 8 | Change |
|---|---|---|---|
| Inquiries from Google Ads | 20 | 963 | 48x |
| Cost per inquiry, AED | 1,506 | 158 | −90% |
| Clicks that became an inquiry | 0.3% | 8.1% | +7.8 points |
| Clicks on ads | 5,734 | 11,951 | +108% |
Google Ads, two calendar months. Spend was AED 30,157 before and AED 152,216 in month eight.
The path from search to booking.
One campaign per treatment
Budget moves to the treatments that book patients, and away from the ones that don’t.
One page per campaign
Each ad lands on a page about that treatment, at that clinic, with its price.
Tracked to the chat
WhatsApp chats, calls and forms are counted, with bot clicks filtered out.
A faster front desk
Inquiries are logged in HubSpot and answered within the hour.
Inquiries from Google Ads, month by month.
Inquiries in the month before we took over, then in each of our first eight months. Budget rose as the return came in.
| Week | Google Ads inquiries | Volume |
|---|---|---|
| Before | 20 | Previous agency |
| Month 1 | 717 | AED 126 each |
| Month 2 | 1,300 | AED 105 each |
| Month 3 | 1,401 | AED 167 each |
| Month 4 | 1,608 | AED 152 each |
| Month 5 | 1,210 | AED 161 each |
| Month 6 | 1,274 | AED 147 each |
| Month 7 | 977 | AED 162 each |
| Month 8 | 963 | AED 158 each |
Google Ads primary conversions: WhatsApp chats and contact forms after an ad click. The handover month is left out, as it mixed the previous agency’s campaigns with ours.
A new website, without losing search traffic.
When Shookra moved its website to a new platform, built by its own developers, we ran the SEO for the move: the URL structure, the sitemap, the redirects and a template for every treatment page.
Planned before launch
A 68-page sitemap, a URL for every treatment and a checklist for launch day.
Every old page redirected
158 old addresses point to their new pages, so links and rankings carried over.
Articles for search
17 articles on treatments patients search for, linked to the treatment pages.
Google Search Console, comparable windows before and after the move. Average position fell from 27.6 to 33.2 as the site began to show for more, longer searches.
Two clinics in Dubai.
Photography: Shookra
- Google Ads
- Meta Ads
- Landing pages
- Conversion tracking
- SEO
- Website migration
- Front-desk process
- Growth planning
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