Berkeley Health
Let’s talk

Open each new location with patients booked.

Marketing for healthcare franchises. We build the launch playbook once with your brand team, so each new franchisee opens with pages, a listing, campaigns and a waitlist ready.

Let’s talkStep through a launch
  • A launch plan each new franchisee follows
  • Approved creative and claims, used locally
  • Campaigns kept inside each territory
  • Reporting for the brand and each franchisee
One brand, five territories
Illustrative
ATerritory AOpen three yearsOwn territory
BTerritory BOpen eight monthsBrand searches routed
CTerritory COpened last monthReviews building
DTerritory DOpening in six weeksWaitlist open
ETerritory ESigned this monthPlaybook ready
Launch playbook
  • Approved creative and claims
  • Page templates
  • Campaign plans
  • Tracking
5 daysfrom contracts to a second franchise clinic live, on the first clinic’s setupRelive Health

We’ve worked with 200+ healthcare brands across three continents

Relive HealthValiant ClinicIV BirdThe Elixir ClinicPT of the CityRESYNCDr. Jinah YooRevere ClinicsMontrose LondonDr. Barbara SturmVerita HealthLondon Real SkinCircle Care ClinicSequoia ClinicThe Wellness LabVero HealthShookraLifecoreLilac Medical CentreMLEEOMICS Precision HealthSunlightenZieda ClinicDosiDr. Gehad MasriYugen CareAdvanced Hair ClinicsInstitute for Healthier Living Abu DhabiVILondon Skin & Hair ClinicGrand European ClinicPeak ChiropracticTruCare ClinicsCREO ClinicCity ClinicsDermamina
The launch

A launch plan that starts 60 days before opening.

Each new franchisee follows the same steps, from signing to the first 90 days, so the listing, pages, tracking and a waitlist are live before the doors open.

Step 1 of 6 · 60 days out

Territory and setup

The new location is added to the network setup the week the agreement is signed, while the build-out is still under way.

  • Brand teamConfirms the territory and the opening offer from the approved list.
  • FranchiseeSends the opening date, team, hours and photos.
  • Berkeley HealthMaps the territory, starts the Google listing and adds the location to the network tracking.
Territory DNew franchisee · launch boardIllustrative
  • Territory mappedIn progress
  • TrackingIn progress
  • Google listingIn progress
  • Location and treatment pagesNext
  • Pre-opening waitlistNext
  • Launch campaignsNext
  • Review requestsNext
Opening week0 of 40 booked
From the waitlistFrom campaigns and Maps
Waitlist0
Booked0 / 40

Illustrative. An example launch with made-up numbers, to show the order of the work. Timings depend on the build-out and on how long Google takes to verify a new listing.

Relive Health’s second clinic launched on the first clinic’s setup: 9 campaigns, 301 keywords and 16 landing pages, live five days after contracts.Relive Health
The playbook

Built once with the brand, run by each franchisee.

The brand team approves the playbook once. Each franchisee then runs it in their own territory, with their own budget, local offers, team and hours.

Built once for the brandUsually the brand fund
  • Brand systemLogo, tone, photography and video
  • Approved claims and offersWhat ads and pages may say, treatment by treatment
  • Page templatesA location page and a page per treatment
  • Campaign plansSearch, Maps and Instagram, ready to copy
  • Tracking and namingThe same events counted at each location
  • Brand searchSearches for your name, sent to the nearest location
Set by each franchiseeUsually the local budget
  • TerritoryThe area their campaigns cover
  • Local budgetSized to the territory and the schedule
  • Local offersChosen from the approved list
  • Listing and reviewsTheir own Google Business Profile
  • Team and hoursOn their page and their listing
  • Front desk follow-upCall scripts and texts for their team

Approved once, used locally

Creative, claims and offers go to the brand team once. Franchisees then choose from approved versions, so a local campaign doesn’t wait on a new review.

Room for different budgets

The core of the playbook, the listing and pages plus search near the clinic, runs on a modest local budget. Franchisees with more to spend add Instagram and more treatments.

Each opening improves the next

What books at one location goes back into the playbook, so the next franchisee opens with the latest version.

Territories

Searches go to the franchisee whose area they’re in.

Each franchisee’s campaigns cover their own territory, and one brand campaign answers searches for your name with the nearest location.

iv therapy near me
ABCIllustrative
In A’s territoryFranchisee AAnswered by Franchisee A’s campaign, with A’s booking page.

Territories set once

Each franchisee’s campaigns cover the area in their agreement, so two locations don’t bid on the same search.

PT of the City, a 32-clinic network, gives each clinic’s campaign its own radius.

Your name, the nearest location

One brand campaign answers searches for your name anywhere and shows the closest location, with its own booking page.

A listing and page per location

Each location has its own Google Business Profile and page in your location finder, with its hours, team and reviews.

Rules for the brand name

We agree at the start who bids on the brand name and where, so the network doesn’t pay twice for the same click.

Reporting

One report for the brand, and one for each franchisee.

Each location is tracked and named the same way, so the brand team sees how franchisees compare and each franchisee sees their own numbers, in the same terms.

Berkeley HealthNetwork report · for the brand team · Last 4 weeksIllustrative
Leads202
Booked103
Cost per booking$117
FranchiseeBookedPer booking

Pick a franchisee to see the report they get

Network view

Leads, bookings and cost per booking for each franchisee, side by side, with brand search shown on its own.

Franchisee view

Each franchisee gets their own location’s numbers by channel, with a note on what changed.

Counted the same way

A lead, a call and a booking mean the same thing at each location, so a new franchisee’s numbers compare from week one.

Access you decide

Franchisees see their own location. Who sees the network is up to the brand team.

Working with you

The brand team approves. Each franchisee gets a weekly update.

You have one point of contact for the network. The brand team approves templates, claims, offers and launches, each franchisee gets their own location’s numbers, and the accounts stay in the name you agree.

An example month
Weekly updateMonthly reviewYour approval
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Mon 1

Weekly update

One email a week, no login. Each franchisee gets their own location’s bookings and cost per booking. The brand team gets the network, location by location, then what we changed.

Berkeley HealthWeekly update · Mon 1

27 bookings across three franchisees. Franchisee C is a month in and filling from launch campaigns, and Territory D’s waitlist passed 80.

FranchiseeLeadsBookedFranchisee A169Franchisee B2112Franchisee C156
Tracking intact
Illustrative

One point of contact

For the brand team, someone who knows each location and works with your franchisees.

You approve the plan

Before anything is spent or published, by the brand team, the franchisee or both, as your agreement sets out.

Founder-led

Our founders stay close to the work, from the first review to the monthly calls.

You own it

Ad accounts, data, pages and creative stay in the brand’s or the franchisee’s name, as you agree.

The first 90 days

The playbook first, then a pilot, then the network.

Research and build usually takes 7 to 10 days once access is in place. We test the playbook with one or two franchisees, then roll it out to the rest and to new openings.

Days1–10

Playbook and tracking

  • Brand and local marketing reviewed across locations
  • Approved claims and offers agreed with the brand team
  • Page templates, campaign plans and naming built
  • Territories mapped from your agreements
Days11–45

A pilot

  • One or two franchisees live with the brand’s sign-off
  • Weekly changes, with the playbook updated as we learn
  • Brand searches sent to the nearest location
  • First franchisee and network updates
Days46–90

Roll out

  • More franchisees added from the playbook
  • The next opening on the 60-day launch plan
  • Network report for the brand team
  • 90-day review and a plan for each location
Relive Health’s first clinic went from audit to live campaigns in 11 days.Relive Health
How we work, in full
Results

Results from a wellness franchise.

Wellness franchise · USRelive HealthA national wellness franchise offering hormone therapy, weight loss, IV therapy and aesthetics. We started at one of its clinics with Google Ads, tracking and a page per service, then took the same setup to a second.51%of Google leads booked an appointmentBest week$120per booked patientSame week−53%cost per lead, on 25% less spendThat week vs the week beforeRead the case study

Ads and pages follow Google, Meta and state health advertising rules, with claims your brand team has approved. For US franchises we’re happy to sign a BAA where the work needs one.

Patient privacy
By specialty

See what we do for your specialty.

Aesthetics & Med SpaDermatologyDentalWellness & LongevityDoctorsChiropracticPlastic SurgeryFamily Health
Questions

What franchise brands ask us.

Ask us on a call

Either, or both. Most often we build the playbook with the brand team and run it for the franchisees who take part, with the brand’s approvals. Some brands start with one or two franchisees and grow from there, which is how our work with Relive Health began.

Tell us about your franchise.

  • A 30-minute call on your next openings and how your locations market today
  • If there’s a fit, a written review follows

Step 1 of 3

What do you want to grow?

Pick any that apply.