Instagram and Facebook ads that bring in new patients.
Ads that reach local people before they start searching for a clinic. We make the creative and run the campaigns, then follow each lead through to a booked appointment.
- Meta leads checked against your CRM and reported as cost per booked patient
- You own the ad account and the creative. Ad spend is paid directly to Meta.
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Book a consultationWe’ve worked with 200+ healthcare brands across three continents
Meta reaches people who haven’t started looking for a clinic yet. We give them a reason to book with you, with your clinicians on camera and clear first-visit offers, and judge each campaign on the patients it books.
From the first ad to the booked appointment.
Campaign planning
Audiences, offers and budgets planned by treatment and location, alongside your Google Ads.
Creative and filming
Reels, carousels and stories from shoots at your clinic, or from footage you already have.
Audiences
People near your clinic, lookalikes of your patients where Meta allows it, and visitors to your pages.
Forms, pages and WhatsApp
Instant forms, landing pages and click-to-message ads, each connected to your team.
Weekly testing
New hooks and formats tested each week, with budget moved to the ads that book.
Reporting
Meta leads matched with your CRM and reported monthly as cost per booked patient.
Need more video and photography for your ads? See Photo & video
Ads with your clinic and your clinicians in them.
On Meta the creative does much of the targeting: people who stop for an ad tell Meta who to show it to next. We plan and make it with you, in the formats that work for clinics.
Meet Dr. Asmaa, our dermatology and aesthetics specialist.
Book nowClinician video
Patients want to see who will treat them. A clinician explaining a treatment in their own words builds trust before the first visit. We plan the questions, film at your clinic and cut versions for reels, stories and the feed.
Hooks we test- What happens at your first consultation
- Three questions patients ask me
- Who this treatment suits
New creative tested week by week.
We launch a few angles, read them against bookings in your CRM and move budget to the ones that book, while new versions are tested alongside.
Four angles launch with the same budget.
Hooks first
The first two seconds decide whether people watch. We test openings first, then formats and offers.
Fresh before it tires
Ads lose impact as the same people see them again, so new versions come in before results slip.
Scored on bookings
Each ad is judged on booked consultations from your CRM, next to its cost per lead.
We reply while they’re still on Instagram.
People tap an ad in a spare minute, and interest fades quickly. We connect your forms and WhatsApp to your team, set up instant replies and a short follow-up plan, so more of them book.
Hi, I saw your ad. Do you have anything this week?6:41 pm
Hi Sara, thanks for getting in touch. Which treatment would you like to book?6:41 pm
IV therapy6:42 pm
We have Thursday at 6 pm or Saturday at 11 am. Which suits you?6:44 pm
Thursday please6:45 pm
Booked · Thu 6:00 pmOne plan across Meta and Google.
Google shows your clinic to people searching for a treatment. Meta reaches people nearby before they search. We run both from one plan, with shared tracking and one report.
Reaches people before they search.
- People near your clinic, and lookalikes of your patients where Meta allows it
- Reels, carousels and offers on Instagram and Facebook
- Ads for people who visited your treatment pages
- Launches, memberships and events
Shows your clinic when they search.
- Search ads for each treatment
- Calls and Google Maps
- Your clinic’s name, when people look you up after seeing your ads
We check Meta leads against your CRM.
Meta limits the conversion data health advertisers can share with it, so campaigns optimize to the steps it allows, such as leads and conversations. We match those leads with your CRM and judge each campaign on booked patients, side by side with Google.
Ranked by booked patients, budget goes to the clinician video and to Google search.
Clinics we run Meta for.
Our Meta work sits inside one plan with Google, landing pages and follow-up. Each figure links to the case study it comes from.
The Elixir Clinic and Montrose London figures come from case studies we published earlier, without dates or measurement periods. The relaunch is from our campaign notes.
Live within a few weeks.
Plan and build
Audiences, offers and the first creative agreed with you. Pixel, Conversions API and lead routing set up and tested.
Launch and learn
Campaigns go live with a few creative angles. New hooks are tested each week and leads are checked in your CRM.
Scale
Budget moves to the ads, offers and audiences that book. Booking data goes back to Meta where the setup allows.
Review
A review across Meta and Google, with cost per booked patient and next month’s creative plan.
Clinics that grow on Meta.
You own the account
Your Meta Business account, pixel, audiences and creative stay in your name. Ad spend is paid directly to Meta.
Privacy-aware tracking
Tracking set up with patient privacy in mind, with no clinical details sent to Meta. We sign a BAA where the work requires one.
How we handle HIPAAWithin Meta’s health policies
Ads, audiences and tracking set up within Meta’s health policies, so campaigns stay live.
Common questions.
It depends on your treatments. Treatments people search for by name, such as implants or physical therapy, usually lean on Google. Treatments people discover, such as IV therapy, injectables and memberships, often do well on Meta. We start with a split that fits your clinic and move budget each month toward the channel with the lower cost per booked patient.
Let’s talk about your Meta ads.
- A 30-minute call with one of our team
- A review of your current ads and creative, if you have them
- A clear recommendation, with no obligation