A brand patients trust before they call.
Before patients get in touch, they look you up. We create the brand, photography, social posts and website that show them the clinic you are, so your ads and search bring in more of the patients you want.
- One brand across your ads, website, Instagram and clinic
- Your brand files, photos and accounts stay in your name.
We’ve worked with 200+ healthcare brands across three continents
Patients judge your clinic before they book.
Patients often look a clinic up before they call, and decide quickly whether it looks like a place they’d trust. When your brand and website match the care inside, the same ads and searches bring in more bookings, and patients are readier to pay for quality.
- Your Google listing, with its photos and reviews
- The ad they tap on Google or Instagram
- Your website, on their phone
- Your Instagram grid
- The clinic itself, from the sign above the door to the uniforms
A name for health measured in decades.
Sequoia, after the tree that lives for thousands of years, chosen from six names we put forward. The emblem is its growth rings.
Brand guide, website and templates by Berkeley Health. Photos from the clinic’s own shoots. Sequoia Clinic case study
A name and a look patients remember.
We start with who the clinic is for and what sets it apart from the clinics nearby. Then we work out the name if you need one, the logo, colors, type and tone of voice, and a guide that shows your team and suppliers how to use them, from the sign above the door to uniforms and vehicles.
We also set the brand direction for Verita Health, a longevity clinic in Bangkok, before building its website, and designed the brand identity for Vero Health, a physician-led home healthcare service in Dubai. Verita Health case study
Sequoia Clinic came to us as Sorbet Polyclinic. The owners chose the new name from six we put forward, and the 68-page brand guide followed about two months after the brief.Sequoia Clinic- Positioning against the clinics near you
- Naming, with a web address and handle to match
- Logo, colors, type and tone of voice
- A brand guide for your team and suppliers
- Signage, uniforms, print and vehicles
- A refresh of the brand you already have
Your own rooms and team, on camera.
Patients want to see who will treat them and where. We plan photo and video around the treatments you want to grow, arrange the shoot at your clinic and cut the footage for your website and ads. If you already have footage, we start there.
- A shot list built around your main treatments
- Photos of your rooms, team and clinicians
- Clinician-led video, filmed at your clinic
- Short cuts for reels, ads and landing pages
- Edits and captions within ad platform rules
- Your existing footage, cut for new uses
We also cut Shookra’s opening reel for its Palm Jumeirah clinic from the clinic’s footage. Patient photos and testimonials go out only with written consent, and before-and-after images follow each platform’s rules. See it on the Meta Ads page
Relive Health’s own footage, cut by us into short videos for its landing pages and Google Ads, within Google’s rules for health ads.Relive HealthA website as considered as your clinic.
We design and build clinic websites with a page for each treatment, doctor and location, quick to load on phones, with booking or WhatsApp on the first screen. Tracking goes in before launch, and old addresses redirect so links from Google keep working.
Dr. Jinah Yoo’s new site responds in about 0.13 seconds, down from about 2.2 on the old one. Dr. Jinah Yoo case study
Circle Care Clinic’s home page loads on phones in 2.0 seconds, down from 7.0 on its old WordPress site. Google’s field data, before and after launch.Circle Care Clinic- Pages for each treatment, doctor and location
- Booking, forms and WhatsApp on the first screen
- Quick to load on phones
- Redirects from your old site
- Tracking and cookie consent set up before launch
- Next.js, Webflow or WordPress, in your name
Dr. Jinah YooNext.js
Circle Care ClinicNext.js
Sequoia ClinicWebflow
The Elixir ClinicWordPress · English and Arabic
Verita HealthWebflow
Vero HealthOnline booking and payments
Zieda’s Dental ClinicNext.js · in preview before launch
Some of the sites use stock photos alongside the clinics’ own.
What changed after launch.
A brand and website patients trust make your ads and search work harder. We run them with our Google Ads, Meta Ads and SEO, so each launch is measured in inquiries and patients.
Google Ads Meta Ads SEO, local & AI search Patient conversion
- +50%Google leads a week after the new website launchedAbout 13 to 19 a week, at £65 per lead, down from £95. Four weeks before launch vs nine days after, same campaigns at similar daily spend. An early read.Dr. Jinah Yoo
- +71%clicks from Google search on the new websiteFour weeks on the new site vs the old site’s last four weeks. Summer is quieter in Dubai, so part of this is seasonal.Circle Care Clinic
- +65%Google Ads inquiries month on month, for a clinic we named and brandedFrom a new name and website, then Google Ads, at 22% less per inquiry, below the clinic’s target.Sequoia Clinic
Each site launched alongside our ads or SEO, so these figures show the work together. Leads and inquiries come from Google Ads and each clinic’s CRM, and clicks from Google Search Console.
From brief to a live website in about four months.
About how long Sequoia Clinic’s took, from the brief to a live website. A refresh, or a website on its own, is usually shorter.
Discovery
Who your patients are and what sets you apart from the clinics nearby, from talks with your team and the searches patients make.
Name and identity
Name ideas if you need them, then the logo, colors and type. You choose at each step.
Guide and content
The brand guide and templates for social and print, then a shoot at your clinic once the look is set.
Website
Designed in the brand, built and tested with tracking, then live with your ads pointing at it.
Clinics we build brands for.
- New clinic launchesA name, brand and website before you open
- Aesthetics & Med SpaPremium clinics that compete on more than price
- Wellness & LongevityAssessments and programs that need explaining well
- DermatologyConsultant-led practices, with credentials up front
- DoctorsPersonal brands and doctor-led clinics
- DentalPractices growing cosmetic and implant work
Common questions.
Sequoia Clinic’s took about two months, from the brief to the 68-page brand guide, with the new name chosen in the first month. Its website went live about two months later. A refresh of an existing brand is usually quicker, and we agree the dates with you at the start.
Let’s look at how your clinic comes across.
- A 30-minute call with one of our team
- A look at your brand, website and Instagram
- A clear recommendation, with no obligation
An Instagram that looks like your clinic.
We plan a monthly calendar around the treatments you want to grow, and design each post with your photography and in your clinic’s voice. Your team approves each post before it goes out, and we can reply to comments and messages, passing medical questions to your clinicians.
Montrose London’s Instagram and Facebook following rose 35% in three months during its launch campaigns. The figure comes from our earlier case study, which gives no dates. Montrose London case study
We design RESYNC’s posts with the studio’s own photography and typeface, and its team approves each one on a shared review board.RESYNCRESYNC posts designed by us with the studio’s photography. Sequoia Clinic templates from the social kit we designed.