Known and booked before you open.
Marketing for clinics opening soon, and clinics relaunching under a new name. We build the brand and website with you, then fill a waitlist before the doors open.
- Naming, brand and website, if you need them
- A Google listing and tracking before you open
- A waitlist with first pick of opening week
- Launch campaigns, then budget moved to what books
117Google Ads inquiries in a month, for a clinic we named and brandedSequoia ClinicWe’ve worked with 200+ healthcare brands across three continents




































Start with your opening date.
Pick how far away opening day is, and whether you have a brand yet. The plan shows what we’d do and when, and what changes when time is short.
Doable from zero. The brand and website run on a shorter schedule, so names and designs need decisions within days.
A shorter run: the name and a core identity first, so the website and waitlist can start. The full guide can follow after opening.
Illustrative. A typical order of work, not a forecast. Timings depend on your fit-out, licensing and how long Google takes to verify a new listing.
A name and a look people remember.
We name and brand new clinics, then carry the brand into the website, the listing, signage, uniforms and the first ads, so patients meet the same clinic wherever they find you.







Sequoia Clinic. Inquiries are Google Ads conversions: WhatsApp taps and form submissions after an ad click.
Naming
A shortlist of names, each with the story behind it, with a web address and Instagram handle to match.
Identity
Logo, colors, type and a guide your team and suppliers can follow, from the sign above the door to uniforms.
Photos and video
A shoot once the fit-out is finished, so your website and first ads show your own rooms and team.
Website
Treatment pages, booking and tracking, ready before you open, with a landing page for each campaign.
We built verohealth.ae for a home healthcare service in Dubai, with online payments.A waitlist before the doors open.
From about two months out, campaigns near the clinic invite people to join a waitlist. Each sign-up gets a text, and people on the list get first pick of opening-week appointments.
An opening page
Your opening date, treatments and team, with the waitlist form first on phones.
Launch offers
A founding-member offer or opening-week price, worded to the rules in your market.
Social before opening
Posts from the fit-out, the team and the treatments, so the account isn’t empty on day one.
Neighbors and partners
Local businesses, gyms and referrers told about the opening, with a reason to send people your way.
Thanks for joining! We open on the 4th. People on the waitlist get first pick of opening week, plus the founding-member offer.
8:15 pmLovely. Could I do Saturday morning?
8:31 pmSaturday at 10 am is yours. We’ll send a reminder the day before.
9:02 amPerfect, see you then
9:06 amA weekly update while you get the clinic ready.
You have one point of contact for the launch. Designs, pages and ads come to you for approval, and the domain and accounts are in your name from the start.
Weekly update
One email a week, no login. Before opening it leads with waitlist sign-ups and what’s ready. After opening, with inquiries, bookings and cost per booking.
Berkeley HealthWeekly update · Mon 164 people on the waitlist, 15 of them this week. Instagram sign-ups cost less than search, so we moved some budget across.
One point of contact
Someone who knows your plans, your opening date and your team.
You approve the plan
Before anything is spent or published.
Founder-led
Our founders stay close to the work, from the first call to opening week.
You own it
Domain, brand files, ad accounts and data stay in your name.
Open, then follow what books.
Tracking counts from the first inquiry, so within a few weeks the numbers show which treatments and channels book, and budget moves there.
Opening week
- Campaigns switch to “now open” on search, Maps and Instagram
- The waitlist booked into opening week first
- Review requests after the first visits
- Spend and inquiries checked daily
Learn what books
- Budget moved toward the treatments that book
- New photos and video from the open clinic
- Listing posts and replies to the first reviews
- Weekly update in inquiries, bookings and cost per booking
Settle in
- Offers moved to the quieter days
- Pages for the treatments people ask about most
- Rebooking and recall with your front desk
- 90-day review and a plan for the next quarter
Results from new names and new locations.
Ads and pages follow Google, Meta and local health advertising rules in the US, the UK and the UAE. For US clinics we’re happy to sign a BAA where the work needs one.
Patient privacySee what we do for your specialty.
What founders ask us.
Ideally four to six months before opening if you need a name and brand, and two to three months if you have one. Less time can still work: the plan above shows what moves when it’s short.
Tell us about your opening.
- A 30-minute call on your opening date and what’s ready so far
- If there’s a fit, a written launch plan follows


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