Grow the treatments that make you money.
We help you set prices and offers, choose which treatments to push or add next, and move budget each month to what books. Decisions come from your booking data and what patients in your area search for.
- Cost per booked patient by channel and treatment, each month
- Your tracking, CRM data and reports stay in your name.

We’ve worked with 200+ healthcare brands across three continents




































Budgets often get set once and left alone.
Ad budgets, prices and offers are often decided at launch and rarely looked at again. Your booking data shows which treatments, offers and channels bring in patients who pay, and a monthly look at it moves money to what works.
- Where to move ad budget, by channel and treatment
- Which offers to run, and which to stop
- Prices and packages for treatments done in a series
- Which treatments to push, or add, as demand shifts
- What to fix first when leads aren’t booking
| Channel | Booked | Cost per booked | Revenue |
|---|---|---|---|
| Google search | 50 | $120 | $25,400 |
| Meta | 22 | $205 (above target) | $9,600 |
| Performance Max | 12 | $125 | $6,600 |
| Total | 84 | $143 | $41,600 |
Above the $150 target
Move $1,000 from Meta to Google search.
A booked patient from Meta cost $205 against a $150 target, and spent less on the first visit. Meta keeps its two best ads.
Growth reviews & scorecardMade-up numbers. The columns follow the monthly reports and dashboards we build for clients: spend from the ad platforms, leads and booked patients from the clinic’s CRM, revenue from its booking system.
Prices and offers set from your numbers.
We look at what each treatment costs you to deliver and to book, what patients spend, and what clinics nearby charge. Then we help you set prices, packages and offers, plan when they run, and report what each one brought in.
- Prices by treatment, from your margins
- Packages and courses for treatments done in a series
- Offers timed to quiet months and open appointments
- Prices and offers at clinics nearby
- Offer wording checked against ad rules
- Bookings and revenue reported for each offer
Offers and discounts in health ads follow the rules in your state or market, with the disclosures they require. Health ad rules
We recommended Sequoia Clinic show clinic-approved starting prices. Prices from the clinic’s own list then went live on 17 treatment pages of the website we built.Sequoia Clinic
See which treatments patients are asking for.
Search volumes, trends and your own inquiries show which treatments patients want and how that’s changing. We set that against what you offer now, what clinics nearby offer and how each treatment can be advertised, so you can decide what to push or add next.
We ranked treatments for one of Relive Health’s clinics to add next, from four years of search data and 14 local competitors’ menus. Its ads had shown for 84 different NAD+ searches, with no NAD+ page or ad. Relive Health case study
Laser hair removal was Sequoia Clinic’s most frequent paying treatment in HubSpot, with about 7,700 searches a month in Dubai and no Google campaign. A campaign and landing page for it are now live.Sequoia Clinic- Monthly searches by treatment in your area
- Trends over recent years
- Searches your ads already see for treatments you don’t offer
- Treatments and prices at clinics nearby
- Ad rules for each treatment
- A launch plan: page, campaign and budget
A monthly review that ends in decisions.
A weekly email covers spend, leads and bookings. Once a month we go through the scorecard with you, cost per booked patient and revenue by channel, treatment and location, and agree what changes next. We write it down and check it at the next review.
Dr. Jinah Yoo’s dashboard shows new patients, average spend per patient and bookings by treatment next to campaign spend. How we report
Circle Care Clinic’s Dermatology budget went from AED 165 to AED 265 a day. By the 30-day review three weeks later, its leads had gone from about 40 to about 60 a week, at about AED 32 each.Circle Care Clinic- A weekly update by email
- A monthly review call
- Cost per booked patient by channel and treatment
- Revenue per patient from your booking system
- A line for each of your locations
- Decisions written down and checked the next month
Bookings traced back to the ad that brought them.
Calls and forms are tracked from the click, sent to your CRM with the campaign attached and matched to bookings, so cost per booked patient comes from your own records. It comes with our ad campaigns and is tested before launch.
Forms ask for contact details and the treatment of interest. For US clinics, tracking follows HHS guidance and we sign a BAA where the work needs one. How we handle HIPAA
Matching Dr. Jinah Yoo’s HubSpot to her Pabau records traced 509 patients to her Google Ads over 21 months, invoiced about 5.8 times the measured ad spend.Dr. Jinah Yoo- Calls from ads counted from a length you agree
- Forms tracked without health details
- Inquiries sent to your CRM with source and campaign
- Inquiries matched to bookings and revenue
- Booked patients sent back to Google Ads where allowed
- Tracking checked each week
One plan for the rest of your marketing.
The monthly review decides where next month’s effort goes, and our other services act on it.
- Google AdsBudget moved to the campaigns and treatments that book
- Meta AdsOffers and creative judged on booked patients
- SEO, local & AI searchPages for the treatments patients search for
- Patient conversionFollow-up fixed where leads aren’t booking
- Patient lifetime valueMemberships and recall priced from the same numbers
Budget moved to what works.
Each figure is dated and comes from the client’s ad accounts, CRM or booking system, as noted under it. The tracking behind them is part of our ad campaigns.
- AED 183per Google Ads inquiry, down from AED 342 ten weeks earlierWeek 10 vs week 1. Not a steady line: the best week was AED 110, and tracking was still settling in week 1.Sequoia Clinic
- 5.8xinvoiced patient revenue against Google Ads spend509 patients matched from HubSpot to Pabau, over 21 months. A floor, since some matches are missed.Dr. Jinah Yoo
- $120per booked patient from Google Ads, in the best weekGoogle spend divided by bookings counted in the clinic’s CRM.Relive Health
- −36%cost per call or booking request$39 to $25 within six weeks, from our weekly reports.PT of the City
These figures come from ads, landing pages and tracking we run. Pricing and treatment changes made on our advice are recent, so their results aren’t shown yet.
Set up within 90 days.
The same first 90 days as the rest of our work, with tracking in place before any decision rests on it.
Review
Your prices, offers, booking data and tracking, and search demand for your treatments nearby.
Set up
Calls and forms tracked to bookings, the scorecard built, and first changes to prices or offers agreed with you.
Act
Budget moved to what books, a first offer or package live, and a short list of treatments to push or add.
Review
A call on the scorecard. Decisions for the next month are written down and checked at the following review.
Clinics we plan with.
- Multi-location groupsA scorecard line for each location, and budget moved between them
- Single-location practicesPrices, offers and the next treatment to push
- FranchisesThe same scorecard at each franchise location
- Aesthetics & Med SpaPackages, offers and new treatments as trends shift
- Wellness & LongevityAssessments, programs and memberships priced from your costs
- DentalCost per new patient by treatment, from implants to aligners
Common questions.
The month’s scorecard: spend, leads, booked patients, cost per booked patient and revenue, by channel, by treatment and, for groups, by location. Then what we changed last month and what it did, and a short list of decisions for the month ahead, which we write down and check at the next review.
Let’s look at what your bookings are telling you.
- A 30-minute call with one of our team
- A look at your prices, offers and cost per booked patient
- A clear recommendation, with no obligation
